FULL SLEEP SYSTEMS
Bedding manufacturers continue to introduce new ways to simplify the sales process for sleep retailers everywhere. Research has proven that getting a good night sleep is about more than just the mattress, with pillows and bases have a major influence on sleep quality. There are a number of manufacturers that have comprehensive product portfolios, offering retailers full sleep systems under one brand name. This “one-stop-shop” approach is beneficial to sleep shops by creating more opportunities to up-sell on the retail floor.
By Christopher Schriever
ZEDBED
For over 20 years, Zedbed has been creating and manufacturing in its family-owned Canadian factories. The company designs and produces its own foams, mattresses, pillows and adjust- able bases, in addition to offering a complete range of mattress protectors and coordinated headboards. Zedbed’s idea is simple: make it a one-stop shop for retailers and help increase their success in accessory attachments. Zedbed is quickly growing their market share thanks to its diversified approach that focuses on creating products that work symbiotically together.
SIMMONS Simmons understands that today’s bedroom is about more than sleep—it’s a place
where consumers work, relax, watch TV, and more. With a full line-up of mattresses and bedding accessories, retailers have the opportunity to sell more than just a bed, but a complete sleep experience.
Compatible with ComforPedic, BeautyRest and Simmons mattresses, the Re- new Powerbase and the Renew Powerbase+ adjustable bases enhance the sleep experience with the rejuvenating benefits of improved support, pressure relief and breathing that adjustable head and foot elevation affords. A unique free fall design uses gravity, rather than a motor, to lower the base for added safety—while the non-slip mattress saver and 25-year limited warranty ensure that consumers can be confident in their purchase. The Renew Powerbase+ offers enhanced features, such as dual massage presets, USB ports and AC power outlets and a range of headboard fabric options and a high-end furniture style upholstered frame.
16 BEDROOM / Winter 2015
“Each of our mattress designs are created to work well with adjustable bases. Being able to create our own foams, allows us to also offer it in our pillow assortment, thus creating a uniform comfort from head to toe,” explained Melanie Stranix, VP of sales. “Our retailers are invest- ing and growing with our line up of accessories because they see an upward trend with their consumers wanting to buy everything under one brand that they trust is superior quality. RSA’s also prefer to offer our complete line of products not only because of the quality and comfort of our products but also the ease of being able to offer their clients a complete sleep system.” The ability to offer consumers everything they
need to complete their sleep system benefits the retailer and their sales staff. It eliminates the need for different (and potentially contradictory) warran- ties and the risk of different delivery lead times, which can inconvenience the consumer. By fo- cusing on its retailers’ success, Zedbed creates a very simple approach to selling that makes it easy for the consumer to grasp.
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