Glideaway Offers Convenience, Customization and Curb Appeal with Newest Accessories
By Brooke S. Pisarsky Glideaway Sleep Products is expanding its accessories offerings with the debut of the StrongStyle KD Foundation in conjunc- tion with the new FlexStyle Adjustable Series and Savvy Sides side rails. The new products will be unveiled at the upcoming Winter Las Vegas Market.
STRONGSTYLE KD FOUNDATION Ideal for retailers looking to maximize ware- house, delivery and showroom space, the StrongStyle KD Foundation is designed for durability and convenience—stronger and more stylish than traditional all-wood con- struction foundations. “With the introduction of the StrongStyle KD Foundation, Glideaway is continuing its emphasis on convenient and quality prod- ucts,” said Glideaway Vice President of Sales Dan Baker. “Aware of the fact that retailers often face a lack of space in storage and on showroom floors, this foundation’s packaging is conveniently condensed with no sacrific- ing of the product’s quality and durability. The customization, stability and convenience of the StrongStyle KD foundation provides con- sumers and retailers a premium alternative to a standard foundation.”
Requiring no tools and easily assembled,
the StrongStyle KD Foundation features a stylish, slip-on upholstery cover available in charcoal grey or navy blue. The covers match the company’s Sleepharmony mattress col- lections, Intuition and CG series. This allows retailers to present a complete package on the showroom floor and offer the same look to consumers. The neutral and classic styles also complement many mattresses. The StrongStyle KD Foundation retails from $179–$229 in queen.
FLEXSTYLE SERIES
Designed to stand on its own or be inte- grated into the existing Lifestyle series, Glideaway’s new FlexStyle models— Rhythm and Cascade—offer the most pop- ular adjustable bed bases features avail- able in the marketplace. The Rhythm is a single deck, light gray tweed upholstered base with coordinating black post legs and a black quick-slide retainer bar. This model includes head-up/foot-down options, wire- less remote, Sleep Enhancement technol- ogy, anti-snore and zero gravity pre-set memory buttons and under-bed lighting. It also features wall-hugging engineering to keep bedside tables within easy reach, even with the head of the bed elevated. The tri-sectional lounger, the Cascade,
allows consumers to lower their legs into a seated position with its lounge feature. With three pre-set memory buttons includ- ing the lounge, incline and zero gravity, the dark charcoal tweed upholstered base includes all the features of the Rhythm as well as A/C outlets on each bedside for personal accessory charging. The Rhythm retails from $1,299–1,499 and the Cascade retails from $1,599– $1,799 in queen.
SAVVY SIDES
Developed for both the showroom and the bedroom, Savvy Sides are a simple and eco- nomical way to stylishly update steel bed frames by simply clipping onto the edge of any bed frame’s side rail. Available in two neutral colors—onyx black leather and clas- sic beige fabric—the side rails are compat- ible with all Glideaway steel bed frames as well as most other manufacturers’ product. “Accessories continue to be a growth
area in the sleep products industry and we wanted to broaden our offerings beyond top-of-bed and add some excitement to our steel bed frames. Our retail partners are looking for creative ways to make sleep products ‘pop’ on the showroom floor and the Savvy Sides do just that,” said Baker. “The rails are a solution that add a fashion- able touch to showroom floors and are a great accessory to sell to consumers. The ability to sell a higher margin of accessories, especially in today’s market, is important. Over the last several years, Glideaway has successfully provided our customers with further up-sell opportunities with our mat- tresses, pillows and protectors. We believe this decorative addition to bed frames can also offer another way to boost revenue.” Savvy Sides retail for $79–$119 in queen.
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