Glasgow Business . 45
www.glasgowchamberofcommerce.com
business’s most valuable assets – our reputation.” Cancer Research UK works in
partnership with many companies, and in return, the charity helps to address their organisational targets. Tose targets include improving workforce motivation, raising their profile or boosting public perception of their brand. One of the companies Cancer
Research UK is in partnership with is Speirs Gumley. Bryan McManus, Marketing Director, said: “We have worked with Cancer Research UK for over three years and the relationship with the charity has been superb. Every member of our team wants to be part of our fundraising efforts for Cancer Research UK, which over the years has seen us hold bake sales, BBQs and participate in Dryathalon. “Our Stand Up To Cancer
to help others, geting involved in charitable giving can build a team spirit and provide a motivation and a new perspective for employees,” he said. “Writing a cheque can be
the easy part, but that doesn’t necessarily benefit the employees. When they work as a team in a charitable situation, it can provide a motivation and reward which can also benefit them in their workplace.” Te Erskine charity, which has
been caring for servicemen and women since it was founded in 1916 during the First World War, is Scotland’s foremost provider of care for UK veterans. It relies on the generosity of
supporters to maintain its commitment to those veterans, and has recently benefited from a relationship with SP Energy Networks. Te energy company’s staff joined forces to refurbish the exterior of a cotage in Bishopton on the Erskine Estate, which will be used to help veterans with mental health problems adjust to civilian life. Te project was part of
Shoulder to Shoulder Erskine, a partnership between Erskine and
“Corporate social responsibility is not just the right thing to do, it enhances one of our most valuable assets – our reputation”
the national volunteering charity TimeBank, which recruits and trains volunteers to deliver mentoring projects and works with businesses to engage their staff in volunteering. “SP Energy Networks’
generous contribution enabled the cotage on Erskine Estate to be renovated for the purpose of supporting ex-servicemen and women and their families,” said Ali Smith, Project Co-ordinator for TimeBank’s Shoulder to Shoulder Erskine programme. Guy Jefferson, Network
Operations Director, SP Energy Networks, said: “We were pleased to support Shoulder to Shoulder Erskine. Tey will be providing an excellent service in the community and helping many people. “From our point of view,
corporate social responsibility is not just the right thing to do, it enhances one of our
GIVING ATTRACTS CUSTOM AND SKILLS
• 65 per cent of 18-24 year olds said they would be more inclined to buy a product or service from a company that makes donations to charity, compared with 51 per cent of the general public.
• Young people are more likely to want to work for a business that supports charities, with 61 per cent wanting to do so, compared with 45 per cent of the public.
comedy event has now become an annual fixture, with every single one of our team working together and doing all they can to exceed our targets. Our partnership with Cancer Research UK has increased our understanding of the disease, helped educate our staff and brought our team closer than ever Continued on page 46>
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