44 . Glasgow Business December 2014
A sponsored run is just one way of raising money for charity
“Getting involved in charitable giving can build a team spirit and provide a motivation”
engaging with a local charity, Glasgow-based businesses can be sure that their involvement benefits local people. “Cancer Support Scotland
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“Businesses need to ensure that they are doing all they can to allow their employees to reach their giving potential,” says the Growing Giving report. “Tis means an examination of how businesses can adapt their practices to create more opportunities for people to give; be that through financial giving, or by creating opportunities for them to give their time and skills in support of good causes.” Te Charities Aid Foundation
says there is a clear business case for giving. It says that businesses providing opportunities for their
staff to get involved with charitable activity themselves benefit through improved staff morale and staff retention, which can have a consequent reduction on hiring costs, offering a simple way that businesses can help themselves by helping others. For example, BT reported that
following its support for a Sport Relief charity fundraising event, 99 per cent of employees said volunteering was a good use of their time, and 94 per cent said that they were proud to work for BT. Colin Graham, Chief Executive at Cancer Support Scotland, said
the benefits of engaging with a charitable cause go both ways. “Te benefits to business are
huge,” he said. “Staff can volunteer time with us and learn new skills. Tey can also use their existing skills to help us, for example with pro bono legal or HR advice. “But it also works the other
way around – we offer an internship programme where people can develop skills which are required for business, so when they come to your company they have more of the atributes you might be looking for.” Colin also emphasises that by
might not have a big brand name, but we encourage people to think locally, because we’re working on the doorstep in Glasgow.” Another charity that takes its
mission further afield is Children in Distress, which helps suffering children in the Balkans and Eastern Europe. Alisdair Barron is Chief
Executive, and from his point of view, adopting a charitable cause can do much more for a company beyond ticking the corporate social responsibility box. “Whether it’s raising money
through undertaking an endeavour, or whether it’s giving up your time
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