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Nautical Studies, with foreign students coming to Glasgow to study and the College’s courses being provided overseas in the student’s host country. Roy said the College has agents promoting its courses in India, Brazil and Dubai. Te College’s Marine Skills


Centre on the banks of the River Clyde enjoys a high profile globally. Its city centre location is unique among UK maritime colleges and the river seting gives students realistic learning experiences, which are atracting students from around the world. In his keynote presentation,


Above: Nigel Milton, Director of External Affairs,


Heathrow Airport. Right: Craig Wilson, Head of Treasury Solutions (Scotland and NE England), Clydesdale Bank. Below: the audience listens attentively


Nigel Milton, External Affairs Director of Heathrow Airport, said: “If business in this city really wants to grow, then it has to tap into the international market and, while there are some direct routes, most of these markets will be accessed through Heathrow Airport.” He said that 66 per cent of all


international flights and 74 per cent of all flights to EU countries go through Heathrow.


not realise the sheer diversity within Chinese markets. He stressed that any business’s Chinese export strategy should take account of this. Te China Britain Business


Council is currently focused on helping develop business in four markets: the Chinese Consumer, China Outbound, Lifestyle in Chinese Cities and Education and Training. James said: “China is a great opportunity, but you do have to be the best at what you do to be competitive in it.” David Cant, Managing


Director of Albion Overseas, outlined the opportunities and some dos and don’ts of exporting to Russia. David said that many people were put off even thinking about trade with Russia, but he said: “Russia is for everybody, including SMEs.” He also said that it was not a particularly price- sensitive market and that a good premium could be charged for products and services. “Russians have an expression: ‘I’m not sufficiently wealthy to buy cheap products.’” David also said that if you were


“Russians have an expression: I’m not sufficiently wealthy to buy cheap products”


Nigel said that most people


tend to think of Heathrow Airport as a passenger airport and forget the importance of freight, but in fact Heathrow handles more freight than all of the rest of the UK airports put together. In his closing remarks, Richard


exporting to Russia that you absolutely needed to keep in regular contact to stay in touch with what was going on. “You have to be over there at least four times a year.”


Roy Gardner, Corporate


Development Director of City of Glasgow College, said that the college had strong international ambitions. One of the major strands of study it exports is in


Muir, Deputy Chief Executive of Glasgow Chamber of Commerce, said research showed that only about 40 per cent of Scotish companies had ambitions to export. By taking that stance, many businesses were limiting their opportunities and their possibilities for growth. He stressed: “At Glasgow Chamber, we want to do all we can to help our members get into export markets and if they are already exporting to help them to explore new markets and opportunities.”


READ MORE ABOUT INTERNATIONAL TRADE... Turn to pages 34-36


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