Glasgow Business . 43
www.glasgowchamberofcommerce.com
GOOD CAUSES BEST FOOT FORWARD FOR
Activities for charity helps
motivate staff and gives a sense of personal achievement
M
Staff connecting with charities has many benefits for the cause and company Te Charities Aid Foundation,
ost companies nowadays are familiar with corporate social responsibility, but
how many put charity at the heart of their culture?
which has been holding a Parliamentary Inquiry on the theme of Growing Giving, says businesses need a radical overhaul to create more opportunities for
employees to connect with charities. Its report urges businesses to look at the commitment of candidates to charity work as part of their criteria for hiring senior executives. It also
calls on business schools to include courses in philanthropy as part of their MBA programmes, so future business leaders can think about the value of creating social good. Continued on page 44>
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