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The first ever in-cosmetics country focus takes a closer look at one of the largest and fastest growing cosmetics and toiletries markets in the world - Brazil. In Hamburg, you will have the exclusive opportunity to get a 360 degree overview of this evolving country and meet top Brazilian suppliers face-to-face. Over the course of three days they will present their unique ingredients, formulations and exciting projects at in-cosmetics 2014. Brazil will be represented in many features including a dedicated exhibitor pavilion, live demonstrations; coverage in the educational programme and a Brazilian networking area for you to gain insight into the vast opportunities this fast-growing and vibrant market has to offer. The Brazil Country Focus, supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry) and sponsored by Beraca, will also give you highly valuable exposure to an array of events designed to highlight the biggest trends for your business.
Brazil’s Cosmetics & Toiletries Market – The Hard Facts • Brazil is the 3rd biggest C&T market in the world after the USA and Japan
• Beauty product sales hit US$ 47bn in 2013, a growth of 36% in 4 years
• The market is expected to grow by 38% from 2013 - 2017 to reach a total value of US$ 73bn in 2017
• Brazil represents 56% of the Latin American C&T market (2013 Retail Value RSP)
Brazil’s Beauty Market Is Steaming Ahead Brazil’s economy has seen a steep rise in the past few years and its industries have strongly gained in significance across the board on an international level. Brazil’s hosting of the football world cup and
Latin America Brazil
(US$bn - Euromonitor International) 86
76 66 36 42 47 53 59 66 108 96 73
Brazilian Pavilion The Brazilian Pavilion invites you to see the best Brazil has to offer at a glance. For the first time in Europe, you will see the top level of the Brazilian ingredients and manufacturing industry displaying their exotic portfolios that have been developed over many decades. The pavilion will house many first-time exhibitors from the region welcoming international companies to discuss business opportunities and source niche ingredients that will give their products a real edge.
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Big Players At The Show! Meet with Beraca S.A. for its certified organic and natural ingredients from the Amazon rainforest and other Brazilian biomes, see Chemyunion Quimica’s product line focused on Dermocosmetic actives and visit Investiga - Research Institutes for their state-of-the-art testing and assessment methods.
the Olympics are representative of this prosperous development and growth, and its beauty industry has become the powerhouse of South America’s cosmetics market. Brazil is not only the world leader in deodorants and perfumes, in third place for colour cosmetics and oral hygiene and fourth place in skincare, it also is the second largest market in men’s grooming products. With this great pedigree developing over that past two decades the Brazilian cosmetics industry is set to challenge traditional markets and give European and US competitors a run for their money.
Brazilian Bar Outstanding networking is guaranteed at the Brazilian Bar offering you an attractive ambience to mingle, discuss business opportunities in greater details and close deals in a stylish Brazilian setting.
Brazilian Product Trail The Brazilian Product Trail highlights original products, formulations and ingredients that have either been inspired by or sourced from Brazil. Simply pick up the Brazil Trail Guide in the registration area or follow the Brazil icons taking you directly to the participating exhibitor stands.
Breaking Into The Brazilian Market Made Easy
The Brazilian market can be like Ronaldinho, difficult to tackle. That’s why the in-cosmetics 2014 educational programme features dedicated sessions on how to enter the Brazilian market. Learn about complex regulatory affairs to
ensure your products hit the spot with consumers. A practical workshop on ‘How to Break into the Brazilian Personal Care Market’ presented by Claudia de Lucca Mano will delve deeper into the opportunities and challenges that manufacturers and brand owners face when entering the market. Brazil will be also a key feature at the free in-cosmetics 2014 Marketing Trends presentations that include crucial topics such as ‘Brazil - A Powerhouse for Cosmetics & Toiletries’ given by Silvana Gomez, Director of Foreign Trade at ABIHPEC and ‘Spotlight on Brazil - Trends, Drivers, Innovation’ by Chris Lindsley, Global Skincare Analyst, Mintel.
Daily Product Demonstrations
See it with your own eyes and witness exciting daily product presentations in the Innovation Zone, hosted by Mintel Beauty and Personal Care. Don’t miss your chance to discover innovative skincare, haircare and colour cosmetics from Brazil live at the show!
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