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Biodiversity & Ethical Sourcing
Brazil is home to one of the richest biodiversities in the world. It is estimated that South America’s largest country holds between 15-20% of the world’s biological diversity and the greatest number of endemic species on the planet. One of the biggest attractions for beauty brands trying to break into this market is the rich treasure trove of essential oils, extracts, clays, butters and resins which can be extracted from the natural vegetation and used in a wealth of cosmetic products. Whilst it is clearly welcome news for Brazil that its natural landscape is home to such rich – and potentially lucrative – products it is essential that companies realise the importance of ethical sourcing. Yes, these ingredients and plants offer a wealth of opportunity for organisations worldwide, but behind their exotic appeal lies an enormous amount of work. Developing plants from Brazil is about identifying the right plants and the right chemotypes but it is also about working with communities, committing
to long-term contracts, training the producers to international quality standards, paying tribute to traditions, fighting against biopiracy and above all, protecting the environment and those that live and work within it. Innovation must now be ethical and for many brands, this is now obligatory rather than optional.
One organisation committed to this is Brazilian
ingredients company, Beraca. We’ve interviewed Daniel Sabará, its Executive Director.
Tell us more about your “Socio Biodiversity Enhancement Program” - When was it established and why?
Daniel Sabará (DS): Our Socio Biodiversity Enhancement Program was established in the year 2000, as a selected group of methodologies and long term community relationship procedures, based on internationally recognised fair-trade principles and forest management certifications. It has been evolving a lot over the years as a key
element of Beraca´s success, due to the promotion of solid traceability to our customers and a vast base of positive impacts on the social and environmental aspects to our partner communities.
What are the biggest challenges of ethical sourcing? DS: There are several, but I would point out the challenge to find, adapt and implement the best sociobiodiversity and environmental practices considering the peculiarities of different sourcing communities all over Brazil, with different culture, tradition and way of life.
Many Brazilian ingredients have been on the market for a long time (açai, andiroba, annato, Brazil nut, Amazonian white clay etc…). What are the latest discoveries?
DS: Brazil holds the biggest biodiversity source on the planet with an amazing potential especially for the cosmetic, perfumery and pharmaceutical markets. Beraca has been investing hard over the years on the development of sustainable based products with high technology, allowing us to develop performance raw materials. Our most recent studies showed a great activity on scalp treatment for one recently launched ingredient from our portfolio, which will be highlighted at our Innovation Seminar on 1 April, 16:10-16:40 (Innovation Seminar Theatre 1).
Will you be launching any new products at in-cosmetics 2014?
DS: For 2014, Beraca will mainly focus on new performance testing for products of our current portfolio and probably a new organic certified and highly biodegradable replacement for polyethylene scrubs.
Beraca - Stand 4E50
Daniel Sabará, Beraca
Amazonian Communities
Beraca´s team with...
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