14 Sponsored by: In association with: Media partner: Innovation Zone
Be the first to see how innovation and new product development come together!
in-cosmetics’ most popular feature, the Innovation Zone continues to showcase the very latest new ingredients and service launches at the show. This unique platform invites you to explore all the innovations available to you and showcases ingredients, raw materials, product components and services that have either been launched at the show or on the market for less than 6 months. With 80+ new ingredients on display, there is plenty for you to discover and learn!
You Be The Judge
Innovation Zone Best Ingredient Award
Beauty Products Handpicked By
Mintel Beauty & Personal Care The Mintel Beauty and Personal Care team handpick and display innovative skincare, haircare and colour cosmetics products from Brazil following this year's special feature: The Brazil Country Focus. See, touch and test the latest concepts at their daily product demonstrations.
The Award is honouring the development of a novel active or functional ingredient featured on the Innovation Zone that combines innovative science and product features in a way that demonstrates substantial benefits to manufacturers and to end-users when compared to existing ingredients. For all the details and full information on the Awards Ceremony turn to page 11.
See Touch Listen
Back on the showfloor are the Innovation Zone Boxes plus new formulations for you to see how new ingredients come to life. Use this opportunity to test a selection of exclusive formulations and then contact the supplier on their stands for more in-depth product information if required. Touch and experience products and go to the suppliers’ stands to discuss their face-value directly. Ensure you take advantage to test the effectiveness of multiple ingredients and products on display.
Exhibitor Live Demonstrations Attend the exhibitor live demonstrations to gain a more in-depth knowledge of the products and services on display. Touch, smell, feel and understand the ingredients on offer, experience the services being promoted, and use this opportunity to ask key questions and get instant feedback. To see what Croda, Dow Corning, Innospec will be sharing during the three day event, make sure you make a note in your diary to learn more about their products.
Daily demonstrations
Play with and test the latest cosmetic product innovation from Brazil! Tuesday, 1 April
Wednesday, 2 April Thursday, 3 April
11 - 11:30 & 16 - 16:30 11 - 11:30 & 16 - 16:30 11 - 11:30 & 16 - 16:30
Expert-led trend presentations (Marketing Trends Theatre)
Wednesday, 2 April, 10:45 - 11:30 Spotlight on Brazil – Trends, Drivers, Innovations
Christopher Lindsley, Global Skincare Analyst from Mintel Beauty & Personal Care will present at the Marketing Trends on ‘Spotlight on Brazil’. Join him and learn how consumer behaviour is evolving in response to the changing social and retail environment in this exciting market, and how the beauty industry is anticipating these changes with a flow of new products and claims.
Mintel’s Innovation team will also be on hand through-out the show at the Innovation Zone and at Stand 3H82 to offer personal advice and opinions on all the products and trends featured.
To see all that’s on offer, visit
www.in-cosmetics.com/InnovationZone
Understand the product benefits from suppliers
Source the latest new ingredients
Test the product’s effectiveness
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