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More time for men


Ashland’s Groom ‘n’ Go formulation kit offers men a comprehensive morning personal care regimen in 30 minutes or less. A series of starter formulations packaged in a convenient travel bag showcases multifunction, easy-to-use products that offer a dynamic personal care regimen in a minimum of time.


Among the formulations and product samples are: • Cleared for Flight - a crystal clear deep cleansing shampoo with light conditioning to leave hair feeling smooth and clean but not sticky or heavy


• Takeoff - a 2-in-1 creamy shampoo that leaves a fresh feel by eliminating oil and residue from hair and scalp


Success with seaweed


• Altitude for Cruising - a lightweight moisturising conditioner for daily use, that gives a great post shampoo feel to the hair without a greasy or heavy residue


• Jet Set Ready - a wax offering wide versatility for creating extreme styles in short hair and for delivering fullness, style, body and volume in longer hair


• Fresh Start - a rich and creamy body wash with a smooth dry-feel finish leaving skin refreshed and moisturised


• On the Run - a deodorant that effectively protects against wetness and odour while minimising whiteness and fabric staining.


Ashland, Stand 4F30


New solutions for current trends


Algea, a Norwegian company with over 75 years of history is leading the way in the harvesting and manufacturing of seaweed-based products such as food and cosmetics ingredients. Ascophyllum nodosum grows where the environment is pure and pristine and nature itself is the only audible sound. The quality of air and water in perfect conditions creates an ideal habitat for the proliferation of this seaweed. Using their expertise the AlgeaEsthe line consists of: • AlgeaEsthe Powder, Ecocert validated, is ideal as an ingredient for body scrubs, mud packs and soaps and can help to effectively combat cellulite on the legs, abdomen and buttocks.


• AlgeaEsthe Cream a key ingredient for the care of skin on face, body and hands and can also help fight against dull complexion, age marks and spots.


Algea AS, Stand 2B37


, which contains solutions for hair styling formulation complete with outstanding protection and novel anti-ageing BB creams part of the Baycusan®


Recognising the trend for multifunctional hair styling and skincare formulations, Bayer MaterialScience is introducing its new Baycusan®


C line.


Bayer MaterialScience will showcase the use of Baycusan®


in protective hair styling. This


innovative approach combines the styling properties of Baycusan®


C 1008 while


protecting the hair against heat, humidity and damage. They will also present new insights in colour cosmetics and sun care. Bayer MaterialScience´s Baycusan®


C


products are innovative, preservative-free film forming polyurethane polymers that offer specific formulating advantages in cosmetic formulations. These multifunctional raw materials are environmentally friendly and easy to incorporate into sun care, skin care, hair styling, hair treatment and colour cosmetic formulations.


Bayer MaterialScience AG, Stand 1K20


The company moved into their new facility in late December last year. In future this will service the entire glitter production as well as the warehouse and logistics centre for both glitter product ranges SiLiglit and SiLiglam. The new building complex also comprises a GMP production area for cosmetic glitter. Colour matches can be implemented according to individual customer requests in the integrated lab area.


Sigmund Lindner GmbH, Stand 1M59


New glitter facility in Germany


With its headquarters in Warmensteinach, Bayreuth district, the family managed company Sigmund Lindner GmbH has invested in a new ‘Glitter’ plant. With an investment of 5 million Euros, the new building impressively reinforces the strategic significance of the high-effect glitter for Sigmund Lindner GmbH.


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