20 Sponsored by: Media Partner:
Marketing Trends Presentations
Packed with brand new market data and case studies, these free-to attend presentations are guaranteed to spark new marketing ideas. Imogen Matthews previews the programme
An expanded marketing trends programme, sponsored by Brazilian company Chemyunion, will provide attendees with the latest data and
insights into the global C&T markets to help them make the right strategic decisions for developing successful products. The 2014 line-up includes presentations from major research companies, plus thought-inspiring insights from a range of marketing and brand consultancies. The programme includes round table discussions on key industry issues, a keynote speech on open innovation by Beiersdorf and presentations on key trends in Brazil.
1 April, 09:10 - 09:20 Innovation: What Can You Get From a Brazilian Partner?
Sérgio Gonclaves, Chemyunion
1 April, 09:30 - 10:15 German Market for Green Cosmetics Amarjit Sahota, President, Organic Monitor
Germany has the largest market for natural & organic products, which is outpacing other European markets in terms of market share and growth. Sales are expected to reach 10% of total German cosmetic sales in the future. Sahota’s presentation will highlight market trends and major developments within the German natural & organic cosmetics market and discuss why Germany is the leader and which German brands dominate.
1 April, 10:30 - 11:15
The Multifaceted Evolution of Global Beauty Irina Barbalova, Head of Global Beauty and Personal Care Research, Euromonitor International
Globally, the beauty market is becoming increasingly saturated, with major beauty heavyweights, including the US, Brazil and China, witnessing growth pressures. Future growth will come from continued cross-category movements in product development and brands will look for closer synergies among different beauty segments and cross-industry shifts. Brazil and China’s growth has slowed, but they remain crucial to future expansion strategies. In terms of product categories, haircare and skincare should see the most diverse innovation dynamic in terms of formulation and multi-sensory experience.
1 April, 15:00 - 15.45 Global Scent Trends: The Use of Fragrance in Cosmetics
Emmanuelle Moeglin, Fragrance & Personal Care Analyst, Mintel
Fragrance is important in the choice of personal care products consumers buy. Mintel’s research highlights the categories of importance, including shower gels, where scent is the second most important attribute after moisturising properties for European and US shoppers. Moeglin will give an overview of the role of scent when formulating and positioning cosmetic products across the globe, including examples from Europe, North America, Latin America and Asia Pacific.
1 April, 11:30 - 12:15 Brazil: A Powerhouse for Cosmetics & Toiletries Silvana Gomes, Director of Foreign Trade, ABIHPEC
Gomez will reveal the latest facts and figures from the Brazilian Association of the Cosmetic, Toiletry and Perfumery Industry
1 April, 12:30 - 13:15 Forever Young: The Vibrant Non-surgical Anti-ageing Market Ewa Grigar, Senior Analyst, Consumer Products, Kline & Company
The evolution of the global market for non-surgical options and anti-ageing skincare treatments will be discussed, including a run-down of the latest trends within the mass and professional markets, non- invasive aesthetics segment and at-home skincare devices. Grigar will highlight new anti-ageing treatment methods by geographical region and aims to comprehensively unveil the trends, ingredients and technologies within this ever-young industry.
1 April, 13:45 - 14:45 Round Table: Innovation in Skincare Technology
Moderated by Dr. Barbara Brockway, President, Society of Cosmetic Scientists. Panellists include skincare technology experts Steve Barton, Skin Thinking Ltd and Jack Ferguson, Skinnovation.
1 April, 16:00-16:45
BB, CC, DD: The Alphabet Craze in Beauty Product Innovation
Jamie Mills, Associate Analyst, Datamonitor
The alphabet trend in beauty has rapidly gained currency as a way of maintaining beauty needs which fit in with the demands of the time poor, beauty conscious and value seeking consumer. Mills will examine the rising importance of these multifunctional products and assess whether or not they are a long-term trend worth investing in, or a passing craze.
1 April, 17:00 - 17:45 2015-16 Key Beauty Trends, Lifestyles and Creative Directions
Dominique Assenat, Head of the Color & Beauty Department, Peclers Lucille Gauthier, Beauty Designer, Peclers
This session will examine how the quest for wellbeing and desire for self-expression influences key cosmetic concepts for the autumn/winter 2015- 16 season. Socio-cultural and seasonal fashion trends will provide inspirational ideas, while product concepts, colours, textures and ingredients will be highlighted for key players in skincare, haircare, make-up, fragrances and packaging.
2 April, 09:10 - 09:35 The Brazilian Consumer: Macroeconomics and Habits Sérgio Gonclaves, Chemyunion
2 April, 09:45-10:30
Specialty Actives: All Action in Brazil and China and Reanimating the European and US Markets
Nikola Matic, Industry Manager, Chemicals & Materials, Kline & Company
Developing markets, including China and Brazil, are gaining share in the specialty actives market, although Europe remains the largest region. Matic’s presentation will analyse activity in key markets as well as look into new trends, the latest developments, with a special focus on China and Brazil, which offer the most potential.
FREE
TO ATTEND
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