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2 April, 10:45 - 11:30 Spotlight on Brazil: Trends, Drivers, Innovation Chris Lindsley, Global Skincare Analyst, Mintel


Brazil will become a world focus this summer with the Fifa World Cup in Rio, while Brazilian beauty also comes into sharper focus. Lindsley will show how consumer beauty usage behaviour is evolving in response to the changing social and retail environment and how the beauty industry is anticipating these changes with new products and claims. He will give examples of Western and Asian brands which are blending Brazilian botanicals with high tech actives for the ultimate in natural beauty.


2 April, 11:45 - 12:30 Revitalising Hair Care: Exploring Future Growth Prospects Oru Mohiuddin Senior Analyst, Beauty and Personal Care, Euromonitor International


Haircare has evolved into a multifaceted category, increasingly inspired by skincare and salon alternatives. New launches offer more scientific claims and targeted benefits, including deep treatment solutions, health oriented and anti-ageing claims. No longer lacklustre, haircare has fast become a close rival to skincare in its projected contribution to global beauty growth. Brazil’s growing position as a world leader in haircare presents new opportunities, such as ethnic haircare emerging across the globe.


2 April, 12:45 - 13:30 Suncare Innovation Trends


Ramaa Chipalkatti, Senior Analyst, Datamonitor


Suncare is predicted to be the fastest growing category within skincare over the next few years, driven by rising awareness of the importance of preventative sun protection, treating sun damage and the growing popularity of self-tanning products. Recent innovation and consumer trends in after sun, sun protection and self-tanners will be discussed within the context of Datamonitor’s TrendSights framework. Chipalkatti will provide a future vision of the trends most likely to influence suncare innovation over the next few years.


2 April, 14:00 - 14:45 Round Table: Ingredients Made in Brazil: Challenges & Opportunities Moderated by Abhipec with the participation of Beraca


2 April, 15:00 - 15:45 10 Years of Premium Beauty: Learning the Lessons for the Future Imogen Matthews, Founder, Imogen Matthews Associates


The last 10 years has seen the UK economy cycle through huge peaks and troughs and is heading back to recovery. Premium beauty has remained relative unscathed. By drawing on the last 10 years


of data and analysis from the Premium Market Report, Imogen Matthews will provide insights into key trends shaping the premium beauty markets today with recommendations on how brands and retailers should proceed in the future.


2 April, 16:00 - 16:45 2015+ Trends, Colours and 3D Printable Applications Antoinette van den Berg, Founder, Future-Touch


Future growth depends on knowing what future consumers will want, will think and do. An expert in her field, van den Berg will show trends for 2015 and beyond and translate them into highly innovative 3D printable cosmetic applications and unique colours.


2 April, 17:00 - 17.45 Round Table: Anti-ageing Joins the Youth Club: Consumer-targeted Cosmetics Get Younger and Younger


Moderated by Simon Pitman, Senior Editor, Cosmetics Design and Andrew McDougall, Deputy Editor, Cosmetics Design. Panellists include Alice Hart-Davis, Creator of Good Things skincare, Good Things skincare and Antoinette van den Berg, Founder, Future-Touch


The need for prevention, adoption of daily skin care routines, and the growing demand from the younger generation, is seeing anti-ageing join the youth club. In such an information-rich age, young people are more in-the-know about their products than ever before which has prompted the rise in importance of moisturising and SPF functionalities in creams and make-up targeted at this generation.


3 April, 09:10 - 09:20 Innovation: What Can You Get From a Brazilian Partner?


Sérgio Gonclaves, Chemyunion


3 April, 9:30 - 10:15 Innovative Beauty From Japan & Korea & China Florence Bernardin, General Manager, Information & Inspiration


The Asian markets are a rich source of inspiration for beauty products to continuously reinvent beauty through different routines, innovative textures and creative tools. Bernardin will give the latest examples of oils, foams, jelly, mists, liquid, water, starters and finishers, as well as identify who is influencing whom.


3 April, 10:30 - 11:15


Open Innovation at Beiersdorf Prof. Dr Klaus Peter Wittern, Vice President, Head of Research & Development, Beiersdorf


Beiersdorf actively integrates external knowledge, ideas and solutions into the development of new products under the umbrella of brands like Nivea and Eucerin. Drawing on the concept of Open Innovation, this session will highlight insights gathered from long-term experience in working with external partners in the cosmetics industry.


3 April, 11:30 - 12:15 Innovating from Nature: Rethinking Business Innovation models in the new regulatory environment Eduardo Escobedo, Director, Responsible Ecosystems Sourcing Platform {RESP}


Under discussion are future business models for innovation related to botanical extracts and ingredients that will be effective in meeting new regulatory requirements on access to genetic resources and benefit sharing. Escobedo will examine legislative processes in key sourcing countries, assess potential impacts on current research and development practices and identify strategic options for the industry.


3 April, 12:30 - 13:15 How Not to Waste Time and Money on Social Media Richard Stacy, Social Media Consultant, Stacy Consulting


This session focuses on social media activities that create measurable value and are focused on creating very high value relationships with very small numbers of people. Stacy will look at examples of good and bad practice from a range of companies, including ones from the beauty sector.


3 April, 13:30 - 14.45 Round Table: Innovation vs Status Quo: Is new always best?


Moderated by Angelika Meiss, Senior Editor, COSSMA Magazine


Panellists: Alice Hart Davis, Creator of Good Things skincare; Sarah Brown, Founder Pai Skincare; Dr Andrea Sättler, Director, International R&D Skin/Body Care, Henkel Beauty Care.


3 April, 15:00 - 15:45 Building Data Banks of Skin Characteristics by Countries KyungGoo Lee, Manager, Korea Cosmetic Industry Institute.


This final presentation focuses on KCII’s major project entitled “Data Bank of Skin Characteristics by Countries” to build a skin databank of eight countries, based on skin types with different nationalities or ethnic backgrounds. The data will enable manufacturers and suppliers to segment consumers into sub-groups so that they can develop more personalised products.


All presentations will be delivered in English.


For more information go to www.in-cosmetics.com/MarketingTrends


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