woodentoys DKL


01604 678 780 | www.dkl.co.uk Amongst DKL’s portfolio of brands is Wonderworld Toys, offering wooden toys for children aged 18 months onwards. Made from rubber wood, Wonderworld toys are manufactured under a strict eco policy which sees two trees planted for every tree used in production. The latest launch


is Wonder Trix Tracks. Brand new for 2013, the wooden concept features tricks and different combinations, taking the original concept of marble runs and track and balls to a new level. Trix Track is easy to build and stable due to its special brick locking system. Wonderworld has a selection of educational toys for pre-school children. The


Rainbow Sound Blocks have a see-through design with a different shape, sound and colour in each block. Peek-a-boo Ball is a pick-up line available in a CDU, which exclusively features green and pink colours. The Wonder ABC blocks help to make up stories and reinforce learning of the alphabet. The Counting Ball is a pinball-inspired toy that teaches counting, adding and subtracting. The Mini Vehicles range has three new additions; Mini Sightseeing Bus, Mini Ambulance and Mini Patrol Car. Wonderworld’s Ride-on Fire Engine and Recycling Truck have chunky plastic wheels and a storage compartment under the seat. Also in the collection is the Puffy Dragon, a fi rst ride-on with easy to grip handle bars; the dragon character is detachable as a plush toy. Wonderworld’s role-play collection includes the Neo Cooking range, featuring a


cooker, washing machine, sink and refrigerator; each item is sold separately. The Cooking Centre features a metal sink, clicking dials and opening doors. The Eco House educates children on household recycling with fi gurative characters and realistic models. All DKL ranges are supported by an in-store support programme, high profi le


marketing and social media campaign, and dedicated planograms to drive consumers into stores.


K-Play International


08000 337 184 | www.k-play.co.uk K-Play International continues to grow with a projected turnover increase of over 12% in 2013. While most catalogues run from January to December, K-Play brings out its new Toy & Gift catalogue on 1st September every year, giving independents the fl exibility to take on new product at short notice that won’t be in the major stores this Christmas. With over 2,400 products from brands Holztiger, Heimess, Goki, Anker and ‘cause, K-Play is a quality one-stop shop for toy and gift buyers. Their diverse range of product can fi t into small outlets up to large department stores. Because their principal, Gollnest & Kiesel of Germany, a large wooden puzzle producer, is so big and manufactures themselves in one of their four factories, K-Play is able to keep prices low and quality high. The Gollnest & Kiesel brands are continually rated in Europe as the brands with the best retailer margin on the market. K-Play offers no minimum order, drop ship for larger items, and sells the majority of its products in single units. Every year the K-Play catalogue gets bigger, with this year close to 500 pages, with 300-plus new products every year.


Marbel


08456 000 286 | www.marbel.co.uk Marbel brings quality wooden toys to the UK with brands such as Brio and Hape. Brio has been making wooden toys for over 200 years, many of which have won awards for their innovation and creativeness. One of Brio’s most popular and longest-running ranges is the Brio Railway Collection, which features models, tracks and accessories, from the award-winning Classic Figure 8 Set to the Deluxe Railway Set which includes passenger trains, freight trains, harbour and metro scenes with stations, cranes, bridges and fi gures. Hape has been making wooden toys for over 25 years. In 2005, Hape introduced


its Bamboo range to allow them to explore the possibilities of the fl exible resource. The company now maintains its own bamboo forest, and sponsors bamboo workshops for international designers. All Hape toys, bamboo and wood, classic and new, have won medals in Germany, their native country, and in the USA and Canada. Products include a pocket-money Mini Hot Rod made partially from bamboo, and the best-selling Discovery Space Centre, a highly detailed spaceship and rocket.


70 Toyworld


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