Turner unveils redesigned EMEA consumer products team
Turner CN Enterprises has unveiled its streamlined consumer products team, predominantly consisting of internal appointments. Alan Fenwick, vice president, said:
“The business is carefully designed to be a truly client and retail-facing enterprise. In addition to promoting existing members of our talented team we have also recruited some of the brightest talents from the industry – bringing a fresh perspective and a proven track record of success.” The team is aligned to focus on two
key areas of partner support: retail and licensees. Reporting to Fenwick, Maria Rosaria Milone, senior commercial director, will lead a new category sales team and is responsible for developing licensing strategies in-line with local and regional market trends. Appointed as head of category for apparel, accessories and footwear EMEA is Leila Loumi who joins from The Beanstalk Group. Additional head of category appointments, all of whom have been promoted from within the business, include Jason Rice for toys and sports, Annabel Rochfort for themed entertainment, Victoria Saint for publishing, videogames and music, and Sandra Selva-Abril for stationery and home. David Berry will continue his consulting role for Turner by also acting as head of category for Food and Promotions whilst Turner recruits the full- time role. Also reporting to Fenwick is a new head of retail team, who will manage a team of dedicated retail managers. Graham Saltmarsh has been appointed to head of retail for the UK, Italy, France and Nordics, with Kathrin Schenk as head of retail for GAS, CEE, Russia and Benelux, and Mar Romera for Spain and Portugal. Additional retail appointments include Amir Demian as retail business development Middle East, North Africa, Greece and Cyprus, and Archana Keskar as retail business development, Africa and Israel.
The Hive comes to Smyths Toys Superstores and hits 10m YouTube views
The Hive will be available in Smyths Toys Superstore this Summer with character visits from Rubee. Fans are invited to visit the store for a personal meet and greet and photo opportunity, as well as the chance to purchase from The Hive’s toy range by Mookie. Fans can visit Smyths Toys Superstores event page at
www.smythstoys.com for other dates Rubee will be appearing at the stores.
The Hive has also hit a major internet milestone, with fi gures showing that the animation has now been viewed over 10m times on YouTube. Mark Hurry, Space’s director of licensing, said: “Ten million views on
YouTube is a fantastic achievement and ample proof of just how popular The Hive is. In fact, audiences are growing across all platforms and this is being refl ected in the continued growth of the licensing programme.”
Mike the Knight marketing campaign details announced
HIT Entertainment is celebrating the success of its Be A Knight, Do It Right marketing and PR campaign, ahead of the second series of Mike the Knight on CBeebies. The main thrust of the campaign was to launch a modern day version of the age-old Chivalrous Code to help inspire fellow young knights in training. TV historian Justin Pollard (QI) was enlisted to help modernise the chivalrous code for today’s children and it was endorsed by Susie Boone, parenting director, Immediate Media. HIT partnered with Immediate Media on the creation of a special chivalrous pull-out featuring the code, a chivalrous reward chart and related activity. The pull-out featured in CBeebies and Mike the Knight magazine and online at Made for Mums and Mike the Knight’s website. HIT also commissioned research from Opinion Matters with 10,003 pre-school parents to gauge their attitudes to modern manners. A press campaign to support the code and the research was launched on the day the magazines published. The campaign resulted in 29 regional radio interviews and eight web TV interviews. News items on the code and the related audience research appeared in the Daily Express, and The Huffi ngton Post. In addition, Mike the Knight took over the forefront of historic Warwick Castle
across two themed weekends in June and July, coverage of which featured extensively in the regional press, on ITV Central and in the Daily Mail Online. The event was also supported by competitions and online promotions, a radio promotion, a takeover re-skin on Made for Mums and a two-week promotion on UK MumsTV.
Angry Birds Star Wars II to feature Hasbro’s Telepods
Rovio Entertainment and Lucasfi lm have revealed a sequel to the mobile game featuring Telepods from Hasbro. Angry Birds Star Wars II will launch September 19th in app stores worldwide. The game will follow the story of the three prequel Star Wars movies, including the introduction of new Angry Birds Star Wars characters such as young Anakin, Mace Windu and Darth Maul. The Telepods line from Hasbro brings an additional interactive layer of gameplay and content to Angry Birds Star Wars II. In addition to the content readily available in the game, new characters and super powers can be unlocked for players by placing one of the collectable Telepods physical characters from the Hasbro line on the phone or tablet camera and scanning it into the game. Over thirty fi gures will be available at launch in September. Simultaneously with the launch, a new line of merchandise will include a complete line of toys, apparel, accessories, books and plush from best-in-class licensing partners. Hasbro Telepods will arrive in retail by September for the game launch and be presented to the public for the fi rst time at San Diego Comic-con in July.
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