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plushtoys The Puppet Company


01462 446 040 | www.thepuppetcompany.com The Puppet Company continues to increase the Wilberry brand of non-puppet toys for 2013 with the introduction of the Wilberry Bunnies collection of rabbit soft toys, made from soft materials and available in a selection of six different styles and colourways. For convenient retail display, the company has designed an optional POS presentation box to showcase the collection at its best. Available as a boxed collection or sold individually, these are well priced and collectable. The Puppet Company


also presents the collection of Wilberry Animals soft toys. Available in a palette of muted colours, these come in a selection of nine animals available in two different sizes. Certifi cated from birth, these toys make ideal gifts for adults and children of all ages. The Wilberry Fun rag dolls represent


value for money and have a focus on collectability; there are fi ve girls and three boys available in three different skin tones.


Coiledspring Games Tobar


020 3301 1160 | www.coiledspring.co.uk Following the UK launch of Sorgenfresser in May, four new characters, Betti, Bill, Flint and Frula are joining the original team of Worry Eaters. The launch featured a life-size Sorgenfresser taking to the streets of London to ‘eat people’s worries’, where an hour-long photo shoot turned into a three-hour meet and greet as Saggo Sorgenfresser was surrounded by people keen to fi nd out more from the team. A survey taken to coincide with the launch asked parents what they thought their children worried about and whether they thought their children always shared their worries with them; over 50% of them said the y only shared their worries sometimes or not at all. A follow-up campaign is scheduled for Q4 with the focus on the


08445 734 299 | www.tobar.co.uk Having just refreshed its range this Summer, Tobar has a strong line-up of brand new plush toys in its growing collection. The latest additions to this range include a variety of traditional, soft animal hand puppets that are available at an attractive price point. They join the Tobar collection of top-selling cuddly toys, most of which feature animated behaviour that sees them roaming their surrounding or performing tricks. Every product in the range is of a high quality. Sitting alongside Tobar’s own range of cuddly collectables is a selection of


50 Fifty plush toys, such as the Yozos that giggle and roll about when given the slightest nudge. These lines are exclusive to Tobar in the UK and Europe. All of these new plush lines and a selection of Tobar classics will be on display at the upcoming Autumn and Maison & Objet trade shows.


brand establishing itself further. Point of sale material includes fl yers, key rings and a fl oor-standing display unit. The new characters will be available from September 2013 and continue the goal of encouraging communication between adults and children. Sorgenfresser won the silver award for Best Doll or Soft Toy in the


Loved by Parents Awards 2013, and is the number one selling plush in Germany.


BreathableBaby


07976 773 486 | www.breathablebaby.com BreathableBaby, the American brand behind the Breathable cot liner, has announced the launch of Breathables to the UK market; a range of plush toys that are 100% breathable. Constructed to reduce the


risk of suffocation in the cot by utilising innovative Air Channel Technology in the fabric, Breathables provide peace of mind. All of the characters are hypoallergenic, machine washable and fast drying. Part of the award-winning BreathableBaby range, which also includes bedding co-ordinates, Breathables are available now. Characters include Dog, Monkey, Owl, Giraffe and Elephant.


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