plushtoys Marbel


John Crane


08456 000 286 | www.marbel.co.uk Marbel introduces two brand new ranges; WWF Plush and Battersea Dogs & Cats Home are both bringing a range of plush novelty toys to the market. Products from both WWF and Battersea use high quality soft materials and are made to high manufacturing standards. WWF has granted Marbel a product licence to sell a selection of nine animals, including the 22cm Sitting Panda, the 21cm Sitting Tiger, and the 21cm Penguin. Each animal comes with a story about the species and its natural habitat. For every plush toy sold by Marbel, WWF will receive a contribution that supports them in safeguarding these creatures. Each WWF plush animal comes with a tag with a ‘To:’ and ‘From:’


fi eld, with the tagline ‘Your purchase can help make a difference’, informing customers that a percentage of what they spend will go towards helping the charity. There is also a selection of facts included with each plush. Battersea Dogs & Cats Home has also granted an exclusive licence


to Marbel to distribute its range of soft plush toys. They are bringing six dogs and four cats to the market. The product release ties in with Paul O’Grady’s new series of the Battersea programme ‘For the Love of Dogs’ on ITV. Royalties from all sales go towards supporting the work of the Battersea Dogs & Cats Home. The toys have a realistic look; Battersea Dogs & Cats Home has


developed a unique way of portraying the animals using a new selection of materials and designs, and each animal has its own endearing back story.


DKL


01604 774 949 | www.john-crane.co.uk Trudi from John Crane encourages role-play with its puppet collections. The collection features three different ranges; Duet Puppets, Story Telling Puppets and the Animal Puppet collection. The Duet Puppet collection features 12


characters in six different puppets; turn each puppet inside out to reveal a new character. These detailed animals can also be used as puppets to tell stories. A few in the collection include the Dog and Cat, Polar Bear and Penguin, Hare and Turtle, and Wolf and Lamb. The Story Telling Puppet collection is a detailed range of storytelling characters which double up as soft toys. The Lion King, Cat Princess, Dog Knight and Frog Prince are some of the characters in the range. The Animal Puppet collection was introduced to the John Crane catalogue in 2012 and new additions for this year include the Rooster, Beagle and Raccoon. The animals remain plump and have a weighted bottom so that they become a cuddly toy when they are not being used as a puppet. They are ideal for pretend play, increasing vocabulary and storytelling. Other characters in the collection include the Crow, Monkey, Crocodile and Lion.


LeapFrog


01604 678 780 | www.dkl.co.uk DKL exclusively distributes plush toys from the Corolle and Miniland Educational brands. Corolle produces premium dolls, fashions and accessories designed


in France. Suitable from birth to four years onwards, each Corolle doll carries a vanilla scent. The Babicorolle range includes fi rst plush doll for girls aged 0 months plus. Each Babi Corolle doll features an expressive face and is styled in outfi ts of either soft pink or bright cerise tones. Lili Pink Happiness is a soft ragdoll designed with a combination of soft materials and textures. The Babipouce dolls feature vinyl faces scented with vanilla, fl oppy hats and soft bodies. Miniland Educational’s Dragy collection is a new plush baby


range with a dragon character. With the main focus on education, the Miniland range is ideal for teaching children in the home. Dragy Fasteners are a learning tool that doubles as a plush toy. Standing at 47 cm tall, Dragy Fasteners teaches zips, buckles, poppers, buttons and laces. Dragy Shape Cube is a plush version of the traditional shape sorter for children aged 0 months plus. The brightly coloured shapes include a rattle inside.


As with all DKL ranges, Corolle dolls and Miniland Educational toys are supported by an in-store support programme, high-profi le marketing and social media campaign, and dedicated planograms to drive consumers into stores.


58 Toyworld


01702 200 244 | www.leapfrog.co.uk Read with Me Scout and Violet are the latest additions to the plush toy collection from LeapFrog. The interactive teaching puppies read from fi ve books and engage children by asking questions throughout the story to help build comprehension skills, making reading varied and interactive. Suitable for two- to fi ve-year-olds,


the toys come with fi ve colourfully illustrated books that teach children a variety of educational skills. ‘Let’s Go Camping’ teaches fundamental pre-school curriculum through rhythm, rhyme, and repetition, while ‘Let’s Find Scout’s Toy’ teaches children about characters, settings and events in order to teach the concept of narrative. The three other books cover a range of skills from identifying colours, to learning about the sounds of language.


Bigjigs Toys


01303 250 400 | www.bigjigstoys.co.uk Bella, in her trademark pinks, purples and greens, is made from high-quality materials, and comes in a variety of forms, including a plush doll which rattles. Other forms include an activity ball, activity cube, squeaker, comforter and more. The Bella Spiral Cot Rattle features her pastel colours which are as soft as her springing body, which also comes complete with a clear rattle, teether and a strong hanging clip that is easy to use. The soft and brightly-coloured Bruno with his trademark red, blues and greens, also comes in different forms. Bruno and Bella come in a wooden baby gym which features soft characters who easily attach to the gym with velcro straps. There is a teether attached to Bruno’s head, a star that crackles, and a squeaky version of Bruno. Bruno is also available in an activity ball, activity cube, squeaker and more.


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