techtoys John Crane
01604 774 949
www.john-crane.co.uk Keep in touch with Alphaberry from B. Children can learn their ABCs with their own PDA; push any button and the letter is displayed and read aloud. There is an auto-off feature and volume control, as well as a feature to enable children to toggle between four musical styles of the alphabet song. There is also a wheel that children can turn for three different screen colours. Children can also see the world from the comfort of their homes with Global
Glowball. Children can push any continent to hear cultural music, if they press it again a different song is played, and if they push a different continent, they will travel somewhere new. Parents can also turn on the ‘lights only’ mode and turn the globe into a night light.
John Adams
01480 414 361
www.johnadams.co.uk Awarded the Top Tech Toy accolade by the Gadget Show Live team at the UK Toy Fair in January, HolograFX was also on show at this year’s Gadget Show Live hands-on event in April. Representing a shift for the company, HolograFX offers a combination of pre-recorded Hologram projection delivered via a free, downloadable app. With 20 holographic and illusion effects, the new set explores new app-based technology at an accessible price point. HolograFX also enables kids to become a hologram, allowing them to become the main character and create their own content. HolograFX is all brought to life using the app and any linked mobile device. Fully supported from launch with major TV, online, in-store theatre and a strong PR push, HolograFX will be available in retailers and online from September 2013.
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