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techtoys LeapFrog


01702 200 244 | www.leapfrog.co.uk LeapReader is the fi rst complete learn to read and write solution from LeapFrog. Aimed at four- to eight-year-olds, LeapReader provides three experiences in one electronic device; Learning to Read, Learning to Write and Learning through Listening. LeapReader has enough memory for forty books, or 175 songs. There are also more than 100


‘learning experiences’ available for LeapReader, including books, audio books, fl ash cards, maps, learn to write sets, music albums and trivia challenges. As with other LeapFrog products, LeapReader will also offer children’s licences through a range


of interactive content. This will include Disney Pixar’s Toy Story 3, Cars 2, Brave and an exclusive 3D Monsters University LeapReader book to coincide with the Disney blockbuster fi lm this Summer.


The LeapReader library offers engaging, high-quality educational solutions. Parents can easily personalise their child’s learning journey by choosing titles based on reading levels, favourite characters or learning style, ideal for keeping minds active during the school holidays.


IMC Toys


01904 720 908 | www.imc.es IMC Toys offers a range of walkie-talkies suitable for indoor and outdoor use, and keyboards for children aged three years and above. Leading the line-up is the new Max Steel Turbo


Walkie Talkie. The walkie-talkies come designed as Max’s Helmet and Steel. The Ultimate Spiderman Walkie Talkies feature


Spiderman’s face as the walkie-talkie and are designed in red and black; there is also a belt clip, fl exible antenna and volume control. The Ben 10 Omniverse Walkie Talkies are based on the popular TV show. The Iron Man Walkie Talkie set features the iconic


Avenger’s face, with fl exible antenna and volume control. The Disney Princess Keyboard has multiple sound effects and accompaniments, includes a choice of six different instruments sounds, and has a record and playback feature. The Barbie keyboard is styled like a fashionable handbag and has multiple functions, including a practical handle and integrated stand that fl ips up for sheets of music, six accompaniments and instruments, a pre-recorded demo song, and a playback and record function.


Flair


020 8643 0320 | www.fl airplc.co.uk Appen from GP Flair is the fi rst in a new collection under the GP Tech banner. Appen allows children to enjoy learning, writing and colouring on a tablet. The patented, pressure- sensitive silicone nib works as a colouring pen, joystick and learning aid when used in conjunction with the dedicated free app. The nib’s pressure sensitivity feature means that the harder the child presses on the tablet, the thicker the line will be. The result is an electronic colouring and drawing experience that is as realistic as the real thing. Appen doesn’t require batteries; plug it in via the headphone socket of any compatible tablet. When


turned upside-down, the device takes on a new function as children can use the nib of the pen as a joystick to play a variety of games. The pen is designed for children’s hands and has a speaker for positive reinforcement of learning. Parents can adapt the app settings depending on their child’s age and ability, upload their creations


to a variety of social media sites, and receive updates on their child’s learning progress. With a core target market of ages 3-6, this tool will have a wide range of extension apps and updates


to grow with the child in play and learning. Appen is available from August and will be TV advertised.


Activision Publishing


www.activision.com Skylanders Swap Force builds upon the success of the franchise’s signature gameplay and collectable toy experience, adding an all-new dimension to the ‘toys- to-life’ innovation. The game introduces a compelling play pattern and swapability, that lets gamers transform 16 Swap Force inter-action fi gures into more than 250 characters by swapping the top and bottom halves of the toys. Now, Portal Masters can mix and match characters’ powers and moves and experience an unprecedented level of choice than ever before seen in a Skylanders game. Fans also can play Skylanders Swap Force with their entire collection of 100+ characters from Skylanders Spyro’s Adventure and Skylanders Giants. Skylanders Swap Force features new abilities, such as fl ying, climbing, digging, bouncing, or


teleporting, which can be used in previously unexplored areas of Skylands centred on these play mechanics. Additionally, the game features 16 new core characters, eight new Light Core characters, and 16 new versions of fans’ favourite Skylanders from previous games.


44 Toyworld


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