This page contains a Flash digital edition of a book.
The Team...


John Baulch Publisher john@toyworldmag.co.uk 01442 840 304 07932 651 207


Tom Roberts Editor tom@toyworldmag.co.uk 01442 840 305 07711 502 685


Kayleigh Conway Editorial Assistant kayleigh@toyworldmag.co.uk 01442 840 306


Mark Austin Advertisement Manager Mark@toyworldmag.co.uk 01442 840 307


Graeme Thomas Production Manager graeme@toyworldmag.co.uk 07792 889 919


This month’s contributors David Ripley, Richard Gottlieb, Dan Salem,


publishing Published by


p ub lishing


Westside, London Road, Apsley, Herts, HP3 9TD


www.toyworldmag.co.uk Social Networking


publis hin g toyworldmag


@toyworldmag @baulchtweet


Ali Mafi , Mark Buschhaus, Stephen Barnes and The NPD Group.


Alakat Alakat Alakat Alakat


publishing


Anita Baulch Circulation Manager anita@toyworldmag.co.uk 01923 711 439


15 NPD monthly column Frederique Tutt looks at why the UK toy market is not growing


as much as it used to, or arguably could. 26 Have you considered... One Direction-


branded products? 1D is one of the biggest bands on the planet right now, and the retail market is fi lling up with branded goods; why should toy retailers take note?


38 Tech toys Toy World looks at how technological toys are faring in the


trade.


47 Touching Base This month we asked suppliers for their views on the third-


party websites debate.


48 Plush toys Toy World reports on the Plush Toys category; a core offering


for most toy retailers.


60 Autumn Fair Preview Toy World takes a look at what to expect from Autumn Fair


International 2013.


66 Wooden toys Another staple category in the toy trade, Wooden Toys


continues to experience strong support. 33 Fresh


CONTENTS August 2013 volume 2 issue 11 38 Tech toys


Regulars 05 From the publisher 06 News 08 From the editor 12 Industry Moves 14 Marketing World 16 Licensing World 19 Talking Shop 21 Indie viewpoint 33 Fresh 35 Viewpoint 74 Allegedly


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76