BUSINESS NEWS
More tune in to Free Radio
Free Radio, the new brand created six months ago to replace brmb, Wyvern, Beacon and Mercia, is reporting huge successes. Phil Riley, chief executive of
Team Birmingham: with PM David Cameron
United front in Downing St A
high-powered delegation from Birmingham impressed the Prime Minister with the ability of the city’s political parties and business leaders to speak with one voice. Jerry Blackett, chief executive of Birmingham Chamber of Commerce Group (BCCG), and Andy Street, chair of the Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP), joined MPs and councillors at the meeting in Downing Street. Mr Blackett said: “Mr Cameron was highly impressed
to see business, councillors and MPs all with a united agenda.” In a statement, the group said: “The Prime Minister was interested in our ideas to encourage economic
parent company Orion Media, says the name change has paid off and adds: “Our first rajar listening figures as Free Radio showed us posting a weekly reach of 708,000 adults across our patch, with total listening share up three per cent compared to this time last year. “Clients seem to like the change
too. Local revenue for the past five months (April to August) is up 13 per cent year on year. “We pledged to our listeners that
growth through the council, businesses and other partners continuing to work together. We will now be deepening the dialogue with government around the proposals we’ve made. “In particular we welcomed the Prime Minister’s
encouragement for an integrated transport plan for an area extending beyond the GBSLEP. “We also had an extremely good response to our
proposition that Birmingham is perfectly placed to pioneer radical new ways of delivering business support through new partnership arrangements. In addition, the Prime Minister indicated that there is
a massive deal to be done around the Birmingham Energy Savers programme, which has the potential to deliver 8,000 new jobs by 2020.
we would not stop being an active part of our local communities after the name change - and we think we’ve honoured that promise too. We ran a series of “walks” around the region during May, June and July, raising money for local charities. “In news, we’ve continued to
reflect life around here and invest in newsgathering. Our news team was recently honoured with a Sony Award nomination for their coverage of last year’s riots. Locally produced news and information remain at the core of our stations.”
OCTOBER 2012 CHAMBERLINK 11
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