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SPRING NEW PRODUCTS BUYING GUIDE Go Back to www.IndependentRetailer.com


Licensed Boasters continued from page 86


an opportunity to buy Sportulas and Boasters with their favorite team logos. Wildman Business Group of-


fers over 100 variations on both products; a marketing dream for retailers looking to customize a display for their store. Bazzoni notes that the ability to custom- ize a fl oor or counter display with product that appeals to a par- ticular demographic is key. “We designed a brand that will fi t the needs of any retailer in any lo- cation,” he says. For example, a retailer might customize a display with a college logo from a nearby university, with #1 Dad and #1


Granddad near Fathers’ Day, and so on. The 18 unit counter display and 36 unit fl oor display are free, when retailers buy suf- fi cient quantities to fi ll them. And to enhance a store’s new tailgating department, a free display with the purchase of 18 Boasters can be ordered, to sit on top of each Sportula display. A number of purchasing pro-


grams are available, in which both the Sportulas and Boasters are available for under $15 whole- sale. A Sportula and a four piece Boaster set, featuring a licensed cut out, will both retail for $24.99. Wildman Business Group favors personal interaction with its cus- tomers, and continues to practice this with its sales team. The Spor-


tula website is not set up for the wholesale trade. “For retailers, the site can serve as a catalog and a contact page,” Bazzoni adds. ■


For more information: Wildman Business Group 800 South Buffalo Street Warsaw, IN 46580 Toll Free: 888-713-5343 Tel.: 574-306-4731 Fax: 574-367-2310 Email: sportula@wildmanbg.com Website: www.sportula.com


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88 May 2012


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4770 Navarre Rd., SW, Unit B, Canton, OH 44706  Office Hours: Mon. – Fri. 9-5 EST Email: ywengwholesale1@yahoo.com INDEPENDENTRETAILER


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