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SPRING NEW PRODUCTS BUYING GUIDE
BookWedge
INSPIRED BY the Won- daWedge, an infl atable pillow for comfort on the go, the Book- Wedge is a new product for those avid book readers who want to read by the poolside or in bed with a little more ease. Most reading cushions are fi lled with beans, beads or stuffi ng, or made of hard plastic, but the BookWedge blows up like a balloon, weighing only 3.5 ounces and folding fl at when defl ated. The attached bum- per holds material in place, including hard and soft cover books, along with e-readers and iPads.
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Ergonomically designed, the
BookWedge reduces strain on the arms and neck by providing sup- port at just the right angle. “The BookWedge has been more than a useful tool for people who like to read. It has helped out those who are disabled, elderly, suf- fering from arthritis and more,” explains John Schulte, market- ing consultant for BookWedge. “And if you are a bookstore or perhaps an online booksell- er, the BookWedge is for you.
INDEPENDENTRETAILER.COM for Industry News & Updates continued on page 42
May 2012
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