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SPRING NEW PRODUCTS BUYING GUIDE MDM Tye Dye


MDM INTERNATIONAL, sell- ing online as Tye Dye Bonanza, sells dozens of varieties of tie-dye shirts and accessories, keeping the spirit of the sixties alive and well. “Tye-dye has been around for decades, and we would love to keep it that way by keep- ing this classic favorite fresh,” says Marc Ruggieri, president of MDM International. “Our de- signs are carefully thought out. A vast majority of people love bright and vibrant colors, and that is what we base our design decisions on.” Founded in 1979, the family-run business has nearly 30 designs of


premium weight, 100 percent pre- shrunk cotton shirts that offer high quality and vibrant colors. But it isn’t only T-shirts that feature the tye-dye look. “Retailers can mix and match the designs and prod- ucts,” explains Ruggieri, “as long as they buy at least a dozen items total, it can be any combination of shirts, onesies, hoodies, dresses or tank tops.” If a retailer can’t decide what


to mix and match, Ruggieri sug- gests four particular designs that always sell well, and these in- clude Bright Spiral (always the top seller), Citrus, Woodstock, and Outer Limits. All offer the


opportunity for a signifi cant markup. “We sell our shirts for $4.35, and retailers sell them for around $10. It’s a quick turn- around item where they make a solid profi t,” he says. “Our profi t margin is minimal, as to keep our customers’ cost appealing. We have a huge customer base, and around 75 percent of them continued on page 74


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72 May 2012 INDEPENDENTRETAILER


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