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Optari Accessories


“OPTARI” COMES from the Latin word “optare” (pronounced “op- tari”), which means, “to desire.” “Our goal is to develop products that are fun, colorful, useful, and most of all, that people desire. And our product line is growing rapid- ly,” explains Optari LLC’s company website. First established in early 2010, Optari has grown from a family-owned home-based busi- ness to distribution throughout the U.S., and in more than a dozen countries. While some products are newer than others, Optari’s product lineup is still fresh and new to most of the retail industry. “We began with our line of versa- tile, customizable tote bags, and added a wristlet and backpack to the line in 2011,” says Jeremiah Pent, president. “And we just introduced our new handmade bracelets, known as Spikeletz.” Optari’s new bracelets are color- ful, soft, and stretchy, and come in 32 fun, spiky designs. Spikeletz are $2.50 apiece wholesale, and sell for $190 with a display of 72 bracelets.


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INDEPENDENTRETAILER.COM for Industry News & Updates May 2012 63 Handle


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