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employees and business owners began submitting two-minute vi- deos sharing their retail stories, and highlighting anything from the positive impact they’ve had on shoppers, to how an initiative within the business has helped to generate new jobs and boost the economy. After careful review, the NRF announced on April 2 the 20 fi nalists chosen for a fi nal round of judging. While this fi rst lot of fi nalists were determined by prominent retail executives at NRF member companies, the fi - nal round of voting was issued to the public, and began April 3. Contest fi nalists ranged from
small business owners to vice pre- sidents at national retail chains,
Vote for your favorite video Now through
April 22nd!
at the heart of every community,” explains Shay. “While each of these fi nalists has their own story, they collectively demonstrate the opportunities in and power of re- tail, which supports 42 million U.S. jobs.” ■
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NEWS NRF Video Finalists
WHAT IS retail? Who better to tell us than those committed to the industry and making a liveli- hood from it. With sponsorship from the NRF, a national video contest known as, “This is Re- tail,” was launched to learn more about the role of retail in the U.S. Kicking off the contest, NRF president and CEO, Mat- thew Shay, announced, “We’re on a hunt to fi nd the best retail stories in America, from market- ing geniuses to customer service superstars, to small business owners who are the fabric of ev- ery local community.”
and from wine shops to sporting goods retailers. The selection pro- cess continued through April, as the 20 fi nalists went head-to-head in a bracket style tournament, narrowed down each week from 20 to 10 to fi ve, and then the top three. During NRF’s Washing- ton Leadership Conference this month, the third place winner of $10,000, second place winner of $15,000, and fi rst place winner of $25,000 will be announced. “The incredible stories we heard from small business owners and employees through this contest serve as a reminder that retail is
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