Go Back to
www.IndependentRetailer.com COVER STORY
Selling Green continued from page 106
others are using a positive re- wards method by offering a fi ve to ten cent discount on the over- all purchase price for every bag the customer brings. 3) Sell reusable bags. The
best way to guarantee that cus- tomers will bring their own bag is to sell reusable bags. Not only will shoppers no longer use the excuse, “I don’t have a bag to use,” but retailers will be pro- vided with an opportunity to create a little brand awareness and advertising. Simply stated, awareness of
the importance of environmental preservation continues to grow,
and without any acknowledge- ment or effort to implement green initiatives, a business’ bottom line can feel negative effects. Fol- lowing are some benefi cial and motivational reasons to always think green: 1) Public Relations. Retailers
who emphasize the fact that they are attempting to be environmen- tally friendly can gain the favor of like-minded consumers. 2) Cost Savings. Companies
that focus on reducing energy consumption not only help the environment, but also reduce their costs in the form of lower energy bills. 3) Tax Credits. The current
economic stimulus plan pro- vides incentives for companies
to go green in the form of tax credits, which can enhance their bottom lines. 4) Consumer Demand. As
environmental consciousness grows, consumers are demand- ing more green products and services, according to the Green Business Bureau website. The environmental movement
is powerful, and whether you as an independent retailer are par- ticipating in it or not could prove to be the best or worst decision, as you position yourself in a com- petitive market. As the push for energy effi ciency becomes great- er, the concept of going green for small businesses may no longer be a question of “if,” but “when.” Why not this spring? ■
LICENSED T-SHIRTS Rock, Reggae, Novelty & More! Stickers, Patches & Flags Too!
100 ASSORTED ROCK BAND TEES FOR $299
Artists include Green Day, Korn, Kid Rock, The Beatles, Deftones, Slipknot and more
T-Shirts are available by the piece ($100 minimum) or in money saving pre-pack assortments. THIS MONTH’S SPECIALS! 100 ASSORTED
LEGENDS TEES FOR $399 Artists include The Doors,
Led Zeppelin, Johnny Cash, Grateful Dead and more
BACKSTAGE FASHION 108 May 2012 ASHION Artists include 2pac,
Rihanna, Lil Wayne, Ke$ha Stevie Wonder and more
For more info check out our website catalog, with over 4,000 photos! DISC VER NETWORK
Cards ®
®
www.backstage-fashion.com 1-800-644-ROCK (7625)
INDEPENDENTRETAILER
100 ASSORTED URBAN BAND TEES FOR $299
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120