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www.IndependentRetailer.com Pouches #8458 Phone $2.25
JRPalacios.com Cell
1-800-441-8268
#3675-57 $4.25
NEW HATS
#7144 $11.00
#7160 $6.75
#8409 $1.50
COVER STORY
Selling Green continued from cover
#7216 $5.70
#7229 $6.75
100% Leather Belts
#2277-02 $10.00 #2019 $6.25
#2027-02 Silver Star Belt $10.00 #2287-09 Leather Belt $7.00
www.wholesalecentral.com/jrpalacios or Call For Our 40 pg Catalog
as necessary. When you do have to print, use both sides of the paper. Next, encourage green practices among your employ- ees, like turning off lights and machines not in use, or recycling recyclables. Set up recycling bins in your back offi ce or in various locations of the store, so employees and shoppers can separate recyclables such as offi ce paper, newspapers, aluminum cans, glass bottles and more. Then, show your commitment by selling green and marketing green. If you use product packaging, make sure that you’re using recyclable
materials. If you use promo- tional items for your business, use items that are recyclable or made of recycled products. Other special issues faced
Call Now For A Free Catalog 1-800-777-7656
Great Reader Styles too.
by retailers on the green front are the usage of paper receipts and bag choices. The plastic vs. paper debate continues to leave retailers without an ideal eco- logical choice, when it comes to disposable shopping bags. Many customers are urged to, “bring your own bag,” but re- membering their shopping lists is hard enough, among daily to- do items. Retailers, therefore, have devised strategies to jog their customers’ memories. Fol- lowing are some of the creative tactics used currently in retail- ers’ BYOB efforts: 1) Offer a gift. For those
customers who forego a plas- tic bag, they receive a sample of their favorite product or a gift giveaway. 2) Discount the purchase.
Factory Direct
#1 Sunglasses Distributor Reading Glasses & Display
www.PRsunglasses.com
106 May 2012
Some retailers, such as those in Washington, DC, are charging consumers fi ve cents for every plastic or paper bag used. But
continued on page 108 INDEPENDENTRETAILER
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