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Color Knife Block continued from page 83


chef’s knife. Consumers can’t complain about price, as most German manufactured prod- ucts on the U.S. market have a high price tag, but accord- ing to Corrado, “WMF’s price points are much more relatable to U.S. consumers than they have been before.” Wholesaling for $27.50


with an MSRP of $55, the col- ored knife block set can be an affordable addition to any kitchen. Retailers receive extra discounts on pricing by be- coming one of WMF’s Brand Ambassadors. Only available to brick and mortar retailers, the


selling the color knife block set, but to help in its appeal, WMF is also providing displays with signage, explaining to con- sumers why they have a need for a color knife block set from WMF. The reasons go way be- yond functionality. ■


Brand Ambassador program provides a 10 percent discount on orders for retailers carrying six of the 10 product categories under the WMF brand. “It’s not about quantity, it’s about rep- resenting the brand,” explains Corrado. These ambassadors are also eligible for free freight with certain purchases. Retail- ers should have no problem


For more information: WMF Americas, Inc Headquarters & Consumer Division WMF Americas, Inc 3512 Faith Church Road Indian Trail, NC 28079 Toll Free: 800-966-3009 Tel.: 704-882-3898 Fax: 704-893-2198 Website: www.wmfamericas.com


For More Great New Products Visit IndependentRetailer.com


SB110 UA200 $59.95ea. $120.00 MSRP $69.95ea. $79.95ea. $140.00 MSRP $160.00 MSRP


SB111


84 May 2012


INDEPENDENTRETAILER


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