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Krave1001 continued from page 50
are some of the most popular. New to the market is Krave1000/ Krave1001, a complete retail rack ready, rechargeable e-cigarette program for Krave® vendors. Simple to use and simple to sell, Krave® is the favorite amongst e- cig users, for its taste and design. Krave1000/Krave1001 is available in four varying nicotine levels and in tobacco and menthol fl avors, along with starter kits and charger accessories. Krave® is priced right, with maximum profi tability for the retailer and maximum value for the consumer, which keeps them coming back for more. Krave1001 is an extension of
our Krave1000 Rechargeable prod- uct that Vapor Corp. offers in a plastic molded carrying case, in either a starter kit or as 10 pack refi ll fi lters in tobacco and men- thol fl avors, each with an MSRP of $24.95. Many retailers requested something that was a lower price point, and so Krave1001 was born. Krave1001 provides a comprehen- sive product line-up consisting of a starter kit (without the plastic carrying case), a fi ve pack refi ll of fi lters (in tobacco and menthol), and available in four nicotine strengths rather than Krave1000’s single one strength, as well as car charger and wall charger adapters. The suggest retail for the starter kit, fi ve pack of fi lters and charger accessories is $19.95, $12.95 and
$9.95 respectively. All products are packaged on compact blister cards that are universal in size across all products in the Krave1001 line-up, allowing for maximized product merchandising. With no minimum order, All
Krave1001 products come in Com- pact Point of Purchase “POP” Boxes. Starter kits and refi ll fi lter POPs come with 10 units. Char- ger accessories come with fi ve units in the POP display box.
continued on page 54
52 May 2012
INDEPENDENTRETAILER
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