WEB ANALYSiS Custom
The home page of the original
Boomerboston.com web- site (left) quickly identifies the retailer as a sales and installation specialist, shows all the brands sold and features a lot of information on installations. However, the information can be better organized by reducing the number of pages where customers can access that information (top).
By Jaime Sorcher T
oday, more folks go right to the Internet to research a retailer or to comparison shop before they head to the store to make a purchase. Having a website that represents your business effectively is more important than ever.
Like its domain name says, Boomer Boston is located right in Beantown and has been in business at its same location since 1994, when it opened as a small shop.
Boomerboston.com represents one of Boomer McCloud’s 37 franchisees. In the position “above the fold,” or the top portion of the screen,
the company quickly identifies itself as a sales and installation specialist with its phone number in the upper right-hand corner of the screen. Key brands are immediately visible as well. The company’s eight vendors (Alpine, Kenwood, Clarion, JL Audio, Pioneer, Sony, MB Quart and Kicker) are in rotation right below. Content is king, of course, and there is plenty of informative material on the home page as well as a series of in-store and installation images. But there is almost too much information
52 Mobile Electronics February | March 2012
on the page with the amount of options for additional places to link to — including 19 tabs under the heading “Installations” and then another seven links under “What’s Hot” — along with an eight-image slide roll, reviews and social media connections headings. The What’s Hot section is in a dark tint box with white copy. It might have been easier to read if that had been reversed. The information here — highlighting everything from iPod integration to a Viper Smart Start install — is all great stuff, but could be easier to read in a different color scheme. Beneath where the brands are identified, there are six main tabs to take you to different parts of the site. The first tab, the farthest on the left, is the “Home” button followed by an “About” tab, installations, custom installations, product brands and, finally, contact info.
There is no music on this site, which works to its advantage. While music can be a nice complement to a site, many times it is a distraction and is something that viewers want to turn off or turn down.
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