CONSUMER PREFERENCE Auto Page


C3-RS1100 Autopageusa.com Notable:


5-channel alarm


/ remote start with “Heavy


Metal” remotes;


compatible with new C|3 hybrid telematics system; Spread Spectrum remote technology. MSRP: $449


How respondents prefer to operate a remote starter:


From a smartphone with a keychain remote as a back up option


18 %


From a keychain remote control


27%


From a keychain remote with a smartphone as a back up option


43%


From a smartphone 12%


Even as smartphones are heavily marketed to operate vehicle security elements, respondents still preferred the keychain remote as the primary device for remote start by more than 2 to 1.


Expected operational distance from a remote starter:


Short distance (i.e. from home/work to driveway)


10%


Long Distance (i.e. stadium to off-site parking)


27%


Code-Alarm ProComp Audiovox.com/codealarm


Notable: Two-way remote start / alarm; 5-button visual transmitters with 3 built-in languages; port for FlashLogic Transponder / Door Lock Interface. MSRP: $799


Compustar FTX-


2400 Compustar.com Notable: 1,500-foot range keyless entry / remote start; compatible


with


DRONE Mobile; two-way operation; two full-size remotes. MSRP: $369


Medium distance (i.e. staduim to off-site parking)


53%


Extreme distance (i.e. from hotel in Boston to parking structure in L.A.)


10%


Even though smartphones inherently give the user unlimited distance, 63 percent of respondents would be happy with a distance that meets their everyday needs.


Most important romote start features to customers: Charges the vehicle’s battery


1 %


Cools the vehicle interior


13%


Warms the vehicle interior


Warms the vehicle’s engine


25%


Helps melt ice/snow


29% 32%


Creature comfort eclipses a road-ready engine as the main reason for having a remote starter amongst respondents.


28 Mobile Electronics February | March 2012


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