CONSUMER PREFERENCE Consumer Preference:


Remote Starters Though it’s been a slow season for remote starters, consumers still see their value in both dealing with weather extremes, and being the practical partner of good old vehicle security.


Where respondents live:


Pacific Northwest 7%


Western 14%


South Central 3%


Crimestopper RS4-G3 Crimestopper.com


Notable: 1-way remote start; 1,500 ft. claimed range; 2-vehicle operation; keyless entry. MSRP: $169.95


Age of respondents: 1%


Under 20 20-24


15% 56+


45-55 23%


31-44 44% 5% 25-30 12%


Midwest 36%


Northeast 31%


Southeast 9%


Year of respondents’ primary vehicle: 2000 or older


9%


Megatronix Megalarm 2700 Megatronix.com


Notable: 2-Way remote start / alarm; paging 4-Channel LCD remote; “Pit Stop” feature; Selectable start and run times. MSRP: $249.95


2009 or newer 29%


2000-2004 19%


2005-2008 43%


26 Mobile Electronics February | March 2012


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