STATS Sales Snapshot
As expected, December brought a marked increase in sales activity over our last report (October), with 15 percent more retailers reporting an increase. Remote starters accounted for most sales increases as both retailers and consumers anticipated a cold and reasonably long winter. However, average tickets flattened out, a result of consumers purchasing more gifts in the midrange price points as opposed to personal purchases, which tend to be more expensive.
Average Retail Ticket - December 2011
$601-$700 (0%) $501-$600
3%3%
$401-$500 18%
$0-$200 13%
$201-$300 23%
$301-$400 40%
$401-$500 19%
Decrease 14%
No Change 33%
Increase 53%
Activity vs. Prior Month $701+ 7%
Sales Trends by Product Category (in percentages): Up
Head / Source Units (including navigation) Amplifiers
Speakers and Subwoofers
Vehicle Security (excluding data modules) Safety Products (cameras, sensor systems, etc.)
Audio / Video / Security Integration and Audio processors Rear-Seat Entertainment
Handsfree (standalone or add-on) Installation Labor
53% 38% 42% 43% 33% 24% 16% 38%
73%
Dn 9%
11% 7%
30% 22% 22% 33% 16%
2%
Flat 38% 49% 49% 25% 44% 51% 51% 47%
25%
N/A 0% 2% 2% 2% 0% 2% 0% 0%
0%
www.me-mag.com 19
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