Ownership of remote starter:


Never owned 32%


Currently own 59%


Have owned in the past


Magnadyne X6 Magnadyne.com


Notable: 1-way remote start / keyless entry; transponder bypass port; 2 programmable outputs; PVIS (Personalized Vehicle Identifi- cation) feature


9%


As expected, the 68 percent of respondents who currently own a remote starter are live in the Midwest and Northeast where snowfall is most prominent.


Respondents’ opinions of remote starters: They are beneficial They are confusing 1% They are cool 18% Don’t know much about them 0 11% 10 20 30 40 50 60 70 80 69%


The aftermarket has benefitted from OEM advertising on remote starters, increasing consumer confidence and their perception as a benefit to users.


Where respondents would most use a remote starter: Somewhere else


2% At work 10%


Directed Viper VSS3000 Directed.com


Notable: Viper remote start with SmartStart capability; Virtual Tach; Bitwriter program- mable; full keyless entry. MSRP: $299


Work and home equally


65%


At home 23%


Most respondents envision using the remote starter on a cold morning than a warmer afternoon.


When respondents would most use a remote starter:


When it’s hot 16%


Encore E6 Encoreautomotivesystems.com


Notable: security / remote start combo; 1-way, 4-button remotes, ASK transmission technology; ADS iDatalink compatibility. MSRP: $299.95


www.me-mag.com 27


When it’s cold 84%


Though there’s been a lot of advertising on using a remote start in warmer weather, it still gets most traction in the colder parts of the year. Not surprisingly, those who answered ‘Cold’ hailed primarily from California, Florida and Nevada.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68