CONSUMER PREFERENCE
Greatest concerns with remote starters: Vehicle will somehow move on its own
10% 4% It will drain the battery Improper installation might cause vehicle issues 36%
17% Vehicle theft while running on remote start 14% Cloning of transmitter signal
No concerns 9% 0 5 Other concerns 10 15 20 25 30 35 40
As few as 8 years ago, remote starters were considered dangerous by many unfamiliar consumers as stories of cars plowing into driveways went viral. Today, many misconceptions about remote starts still exist, though improper installation the primary concern.
Omega Excalibur RS-330-EDPB
Caralarm.com
Notable: Two 4-button remotes for keyless entry / remote start system; Low-voltage / low-temperature starting; data port for integration modules; on-board relays. MSRP: $199
Expected cost of a standalone remote starter: Less than $100
More than $450 7%
$350-$450 16%
$250-$350 25%
$100-$250 41%
11 % While most
respondents cite expectations in the middle range, the numbers indicate that consumers are willing to pay more for additional perceived benefits.
40%
Additional purchase considerations: Mid City Engineering
SmartKey Starter
Midcityendineering.com
Notable: Designed exclusively for 2012 Mercedes-Benz ML SUV; includes plug-in T-harness; compatibility with select remote controls, antennas and smartphone solutions form Directed and Compustar. MSRP: $799.99
13% Vehicle security system Vehicle location/tracking system 45%
Backup camera/reverse warning system Home automation
5% Something else 0 30 Mobile Electronics February | March 2012 10 20 30 40 50 60 36% 51%
An overwhelming percentage of respondents
indicated that they would want to add safety and security devices, while a healthy percentage would opt to
extend control and functionality to the home.
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