GENERAL ASSEMBLY
Clockwise from top left: Mark Scott of ABC-Australia, Naoji Ono of NHK-Japan, Cai Fuchao of SARFT-China and Shaun Seow of MediaCorp-Singapore.
executives from the various ABU member organisations. Some were made via video presentations while other comments were from the floor. Here’s what the Assembly heard:
D Reinforcing audience confidence
Naoji Ono, NHK-Japan’s Executive Vice President, cited how NHK’s handling of the March 11 disasters in Japan had renewed viewer con- fidence in it. He said broadcasters need to place the interest of people first and continuously provide con- tent that people can rely on.
Rick Ellis, then CEO of TVNZ-New Zealand, said that TVNZ’s cover- age of the Christchurch earthquake demonstrated how digital media was extending traditional TV’s reach. A record number of local and inter- national viewers and organisations
8 ABU News
turned to TVNZ for essential infor- mation which TVNZ delivered on-air, online and on demand. The experiences of covering natural disas- ters in Japan and New Zealand reinforced the value of the ABU forum, where lessons learned can be discussed, Mr Ellis said.
Mark Scott, Managing Director of ABC- Australia, commented that today’s media organisations must
earn the respect of their audiences through independent and profes- sional journalism. He said that they have to be trusted brands in order to fulfill the needs of their audiences for a reliable interpretation of the events shaping the world.
Rick Ellis, formerly of TVNZ.
“It’s the ABU’s role to emphasize and promote professional journalism – the kind of journalism that is able to connect people and communities,” Mr Scott said.
uring the General Assem- bly, delegates heard the observations of top
ABU: Fostering dialogue and cooperation
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48