GENERAL ASSEMBLY


Radio Working Party


and relevant. It should be focused on the markets and people it serves including niche groups within communities.


Delivering what listeners want T


here is a strong need for content to be local, accessible


This was heard during the 7th Radio Working Party Meeting on 3 November in New Delhi.


Panelists, R C Gopal from All India Radio, Borhanud- din Osman from AMP Ra- dio­Malaysia, Zakiah Halim of MediaCorp­Singapore, Shanthi Bhagirathan of MBC­Sri Lanka, Anders Held from Swedish Radio and Jennifer Chou from Radio Free Asia discussed the need for content to be local and respond to the needs of listeners.


The Radio Working Party meeting heard that radio needs to provide comple- mentary and multipolar web and mobile content, in addition to providing con- tent via traditional means to people without Internet access.


The Working Party was attended by over 90 dele-


22 ABU News


Joan Warner of Commercial Radio Australia making her presentation.


gates – its highest number so far.


Participants heard that while radio faces great challenge from web, mobile and social media platforms, it must meet the challenges full on by integrating its approach to reach audiences on all existing platforms, with tailored content that engages listeners.


There was strong agree­ ment that broadcasters


should reach out to diverse audiences and adapt their content to audiences’ interests.


Radio must ensure it maintains the trust of its audiences. It must be reliable at all times, especially during times of disaster.


Panelists also noted that broadcasters should focus on early warning and emergency response because people rely on


radio, particularly when all other services fail during times of disaster.


LD Mandloi, Director General of All India Radio, in his address explained the relevance of radio in India and how FM had rejuvenated radio in the country. The most exciting feature of radio was that it could be personalised, he added. He suggested policy changes be made to promote radio and build on its unique features.


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