GENERAL ASSEMBLY Special Topic Session
From left: Moderator Andy Clark of RNW-Netherlands with panelists Naoji Ono of NHK-Japan, Narayanan Rao of NDTV- India, Moneeza Hashmi of HUM TV-Pakistan, Chrissie Tucker of ABC-Australia, Savyasaachi Jain of IntegriTV, and Xia Jixuan of CRI-China.
moting sustainable energy following the 11 March disaster, said its Executive Vice-President, Naoji Ono.
J
Speaking during the Special Topic session on 8 November in New Delhi, he said the power shortages caused by the disaster had come as a shock and forced people to re-evaluate their lifestyles.
Mr Ono was one of seven speakers at the session, which looked at ‘Media Development and Media for Development’.
He said that before the earthquake and the accident at the Fukushima nuclear plant, atomic energy had generated nearly 30 percent of Japan’s electricity.
But only 11 of Japan’s 54 nuclear reactors were now in operation.
“Households, businesses, governments and the
Seyyed Ezzatollah Zarghami describing the measures IRIB-Iran took to increase its audience share.
media all faced a major change. As the public broadcaster, NHK took the lead in covering this paradigm shift,” Mr Ono said.
“Many Japanese lost faith in nuclear energy after 11 March. We’re reflecting on the energy-hungry
society we’ve built. NHK has covered this issue extensively.”
The broadcaster’s coverage included a special, two-part prime time programme titled Rebirth of Japan, as well as regular power forecasts, he said.
apan’s public broad- caster, NHK, has taken the lead in pro-
Media should play a role in development
“The interest our viewers have in building a sustainable society is growing.”
Seyyed Ezzatollah Zar- ghami, President of IRIB- Iran, described the steps IRIB had taken as a public service broadcaster to increase its audience share by taking into consideration their needs, desires and interests.
Through its TV and radio channels, IRIB reached 75 million people within Iran and tens of millions abroad, making it one of the world’s largest radio and TV organisations, he said.
IRIB took into account the needs of all segments of society regardless
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