GENERAL ASSEMBLY
Programme Committee
Film critic Anna Vetticad, LD Mandloi of AIR-India, Tripurari Sharan of DDI, Anurag Batra of Exchange4Media Group and Borhannudin Osman of Airtime Management & Programming of AHSB-Malaysia generated a lively discussion on Bollywood.
it comes to covering social issues, the ABU Programme Committee heard.
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This is because not all Bollywood films are “mind- less”, the committee was told. Some cover important social issues – and broad- casters should reflect this in their coverage of the film industry.
The point was made during a debate on how Bollywood can influence broadcasters, which featured two of India’s top broadcasters – the Directors General of Doordarshan (DDI) and All India Radio – as well as a leading film critic.
Chairing the session, the Chairman and Editor in Chief of the Exchange4Media Group, Anurag Batra said Indian television was driven by three Cs – crime, cricket and cinema – while Indian radio was driven by Bollywood music.
The Director General of DDI, Tripurari Sharan, said about one-fifth of its revenue came from
26 ABU News
roadcasters can learn from Bollywood when
Broadcasters ‘can learn from Bollywood’
people saw Bollywood as a single genre that served the purpose of entertainment, some Bolly - wood films have won critical acclaim and dealt with important social issues.
She mentioned a recent film, 3 Idiots, which had broken box office records but had also looked at how India’s education system could be improved.
cinema and related content.
He said that instead of focusing on Bollywood, it would be preferable to look at how cinema in general was influencing broadcasters around the world.
Bollywood was not a monolith but contained many strands and tenden- cies. Indian broadcasters, both public and private, also focused on other non-Bollywood cinema, he said.
The Director General of All
India Radio, L D Mandloi, said Indian broadcasters should not only cover entertainment but also provide public service content and promote the democratic process.
The film, radio and TV industries were connected in terms of their content, he said. A person who watched films also watched TV. The radio and TV industries were growing while the print media was almost stagnant.
Film critic and freelance journalist Anna Vetticad said that while many
Other Bollywood films dealt with people with disabilities and their aspirations.
Ms Vetticad said broad- casters should respond by demonstrating that their coverage of Bollywood was not mindless. They needed to reflect the fact that some Bollywood films could send social messages.
There was an intelligent audience for films of this kind, and broadcasters, too, should make pro- grammes that deal with social issues, she said.
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