LEGO As one of the key brand and category drivers, LEGO CITY is the ideal
recruitment into construction, and continues to offer boys aged 5+ and their parents’ classic themes and easily recognised models. The Everyday Heroes play concept for 2011 offers a new Harbour theme with two hero sets: Power Boat Transporter featuring two minifi gures, fl oating speed boat and transporter truck with trailer and the action packed Harbour set incorporating large cargo ship, crane, heavy duty truck and four minifi gures. LEGO’s latest own-IP – Alien Conquest combines a space adventure theme complete with play worlds and iconic characters designed for repeat purchases from the key target group of boys aged 7-12. Collectibility is driven by alien and astronaut minifi gures in each set. LEGO Hero Factory is an easily accessible and appealing range both to
collect and for impulse purchases. Interchangeable weapons and models enhance the overall build experience, with bigger models launching from August including the new Rocka XL ultimate hero fi gure with double blade/ claw tool and standing a massive 29cm tall alongside the fearsome Witch Doctor, the leader of the villains, complete with skull-decorated staff and an imposing 36cm in height! Hero Factory will be supported pre-Xmas with more CGI TV specials and high impact marketing support. LEGO is extending its System range of highly detailed Harry Potter sets and minifi gures with three new products themed around iconic scenes and storylines from the movie. Expanding this eternally popular play theme, the LEGO Harry Potter range sees the introduction of the The Forbidden Forest, The Knight Bus and the ultimate LEGO Harry Potter themed set – Battle For Hogwarts featuring seven collectible minifi gures and detailed locations from the movie. With the release of Cars 2 this July, LEGO brand Cars 2 System play
sets and vehicles provide a mix of humour, action and challenging build concepts for boys and girls aged 5-12. Classic characters from the fi rst movie feature in the range alongside a host of new vehicles following the new storyline. Hero products include Flo’s V8 Café featuring six Cars fi gures, slammer function and car wash, Spy Jet Escape set and the
action - packed Big Bentley Bust Out. T: 00800 5346 5555 W: www’
lego.co.uk
Haba Haba’s award-winning Coloured Building Blocks Maxi are
a perfect introduction to construction play and includes a range of brightly coloured shapes, from rectangles and triangles, to columns and bridges, while additional building blocks sets include Castle Towers, Dome Spires, Kaleidoscope Blocks and even an Illuminating Block. The recent introduction of HABA’s Building Blocks
Technics provides wheels and clamps allowing the creation of archways and mobile constructions. The Technics Discovering range also introduces children to the principle of cause and effect and animation. The Ball Track Construction Set which has all of the challenges involved in constructing a structure with the added element of making a consistent run for the marble to roll down ramps, through tunnels and other obstacles. Additionally, new kits introduce sounds with the marble generating a number of acoustic effects to inspire creative sound artists, while new accessories
add new challenges and dimensions to play. W:
www@haba.co.uk T: 0161 304 9555
Toyworld 99
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