The toy trade’s number 1 resource for licensing news and opinion Moshi makes the jump into gaming
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Mind Candy, the creators of Moshi Monsters has launched a Nintendo DS game – Moshling Zoo - in collaboration with Activision. Moshling Zoo aims to offers fans a new take on the Moshi universe, including new content, new locations and an exclusive new Moshling - which is yet to be revealed. There are 52 Moshlings to collect from the common to the rare and even the elusive ‘ULTRA-RARE’. Children can also play new mini-games and educational-style puzzles, plus win awards and trophies to take back to their zoo. “With an absolutely massive fan base, Moshi Monsters is clearly one of
the fastest growing children’s entertainment brands in the world,” said David Oxford, EVP & general manager, Activision Publishing. “We look forward to building on Mind Candy’s success as we work closely with them to extend the brand experience.” Moshling Zoo will go on sale this autumn and has been rated E for Everyone by the ESRB.
Cloud Babies take to CBeebies
Postman Pat heads into his thirties
Postman Pat celebrates its 30th birthday this September with a large-scale PR and marketing campaign including special events, screenings, TV and radio appearances across the UK. Celebrations for the evergreen property will be targeted at
Hoho Entertainment says pre-production has begun on its fi rst animated pre-school project entitled Cloudbabies and is set to air on CBeebies in 2012 with a 52 x 10 ‘ series. Cloudbabies features four childlike characters, Baba Pink, Baba Blue, Baba
Yellow and Baba Green whose job it is to look after the sky and their Sky Friends - Sun, Moon, Rainbow, Fuffa Cloud and Little Star. They live together with Bobo White, a mischievous little imp, in a house on a big fl uffy cloud. Every morning, they jump on their Skyhorsies and begin their day’s work. “Cloudbabies is very dear to our hearts as it’s the fi rst project out of the Hoho stable,” commented joint Hoho MD’s, Oliver Ellis and Helen Howells. “There’s already a lot of excitement building around the series and we have managed to keep all the production in the UK, which is quite exceptional nowadays. We are looking forward to taking a pilot episode to MIPCOM in order to secure international partners.” The series was created by award winning art director, Bridget Appleby, and will be animated in CGI by Manchester based Studio Liddell, who are also a co- production partner on the series.
pre-school fans along with their parents and grandparents who grew up with Postman Pat and his daily adventures in Greendale. On the eve of this milestone, the brand celebrates with some impressive stats, including Top 10 NPD position for pre- school licensed toys, which it has maintained for over two years. Postman Pat is also the longest running animated series on the BBC, with a recent commitment to renew through 2015 and a new acquisition for 26 x :15 minute episodes of all-new Postman Pat special delivery adventures to air beginning in 2013. That deal secures the brand’s presence on the BBC through to 2018. Now, as head of the Special Delivery Service, Postman
Pat transports anything, anytime, anywhere with his fl eet of new vehicles and high-tech gadgets. Trusty sidekick, Jess the Cat, is also in attendance as they take on some of the most diffi cult deliveries yet. Master toy partner, Character Options, continues to build on its successful toy range of vehicles and play- sets, extending the world of Postman Pat. In addition, multiple leading consumer products
partners in the UK have renewed their licenses, including VMC (accessories and dress-up), TV Mania UK (apparel), Smiffy’s (dress-up), Amscan (partywear) and Gemma (greetings cards).
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