Mattel We fi rst saw Fijit back in Nuremberg and thought then that it deserved to be a hit. Since then Tesco has placed it top of its ‘must-have’ list for Christmas – and that was with six months still to go! Mattel is billing Fijit as an interactive BFF (best friend forever) and it’s hard to argue with a toy that is designed to chat and dance in reaction to voice commands and music. Beat sensors mean Fijit reacts to different styles of music, swaying to slow ballads and rocking out to pop tracks. Voice recognition softare allows Fijit to identify voice commands and respond with
movements, phrases and jokes. The durable plastic head has removable ears and a tactile shell that is touch sensitive. Two Fijit Friends: Willa and Serafi na will be available, priced around RRP £54.99. * See more on Fijit in our interview with Mattel UK’s Geoff Walker on P54. W:
www.mattel.com
Magic Box Fresh from the success of collectable phenomenon, Gogos Crazy Bones, Magic Box is launching Heroes – Legend of the Battle Disks. Figurines, battle disks, stickers, fast-paced gameplay and slick visuals follow the formula for instinctive and addictive playability in the collectables market. The back-story sees four Heroes training to
become a Heroes Master and using Dragon Stones to summon creatures into battle. Each Hero can summon nine creatures, which creates a collection of 40 Figurines, 40 Battle Disks and 40 Stickers. Players use the Battle Disks and Disk Shooters to compete against each other. At retail, each Heroes packet (RRP of £1.99)
contains a Figurine, Battle Disk, Mini-Shooter, three Stickers and a checklist. An 11 item Starter Pack will also be available at launch with an RRP of £4.99. TV advertising is planned to complement
product sampling and an interactive website at:
www.heroesbattledisks.com W:
www.magicboxint.com T: 01403 251286
38 Toyworld
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