news Visitor registration opens for Toy Fair
Online registration for Toy Fair 2012 is now open for visitors and media at www.
toyfair.co.uk. Pre-registered visitors will benefit from fast track access and a saving of £15 otherwise payable on the door.
The 59th annual fair takes place from 24-26 January 2012 at Olympia’s Grand and West Halls in Kensington, West London. Show organiser, the BTHA, said that following a very successful 2011
show, Toy Fair 2012 is rapidly selling out ahead of schedule with 168 companies thus far confirmed on the 2012 floor plan, including fair regulars Lego, Bandai, Character Options, Flair, Golden Bear, Hasbro, Playmobil, Vivid Imaginations and Worlds Apart. There are also a number of brand new exhibitors showcasing their
products for 2012 such as Scream Wholesale, Thames & Kosmos Europe, Indigo Jamm and 50 Fifty. Returning exhibitors include Gibson Games, Coiled Spring Games and Kitfix Swallow Group.
Worlds Apart honoured with Tesco service award
SpinMaster renews CITV sponsorship deal
ITV Breakfast has announced that SpinMaster has signed up as CITV Breakfast’s 4-9 kids sponsor for the third consecutive autumn/winter period. Running for 13 weeks across September to December, the sponsorship will cover the CITV Breakfast 4-9 blocks across the whole week. Credits will air during weekend mornings on ITV1 and CITV Channel (formerly Toonattik) and weekday mornings on CITV Channel (formerly Action Stations). Across the whole period over 900 x 10 second credits will be transmitted, promoting SpinMaster brands, Bakugan, Tech Deck and Air Hogs. Dave Murphy, CITV Breakfast account manager commented:
“We are obviously delighted that SpinMaster has come on board as a key kids sponsor for the 3rd year running. Not only does this show the power of sponsorship in delivering brand awareness and sales for our advertisers, but also it’s a great positive for CITV Breakfast that we are again trusted to deliver the desired results for SpinMaster. We are confident that this situation will continue across autumn/winter 2011 and hopefully into 2012”. Stuart Picton, Marketing Manager at Spin Master added: ”
Last year’s consumer sales on the three promoted brands were truly exceptional and given the great new product innovation in this autumn’s range we are confident of another fantastic year. Bakugan is now in its 4th consecutive year of growth in the UK with consumer sales +47% in month of June while Air Hogs remains number one in R/C with sales +48% up on last year (NPD).”
Worlds Apart has received a prestigious ‘Excellent Service’ award from Tesco in recognition of its continual commitment, communication and innovation they deliver to the business. Speaking about the award which was announced at Tesco’s Toy,
Sports and Outdoor Supplier conference earlier this week, Vance Withers, sales director said: “This is a fantastic accolade, we are delighted to have won such an award. We constantly strive to deliver the best to all of our retailers so it’s wonderful to be recognised for our efforts. We greatly look forward to working with Tesco in 2012 and beyond.”
06 Toyworld
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