news
Wilton Bradley sees sales rise for new wheeled range
Even with the Summer having been a bit too wet for its Outdoor Toy and Leisure ranges, Wilton Bradley says it has experienced high sales for its wheeled toy range. Wilton Bradley’s Osprey Quad and Inline Skates also continue
to sell strongly and there has also been growth with Urban Beach and
Osprey Skateboards. But by far the biggest growth has come from
scooters. The Toyrific Street Scooter, available in three different colour and selling between £19.99 and £24.99 is proving to be a good base product and is joined by a new Osprey 360 Degree Stunt Scooter, which is available from early October. This features full aluminium handle bars and down tube, an aluminium deck with grip tape, aluminium brake, 100mm PU high rebound wheels with aluminium core, ABEC 7 Chrome bearings and come finished in either Matt Grey or Black finish paint. Wilton Bradley says early pre sales have surprised,
to the point where an increase to its first shipment was needed to meet initial orders. Other exciting editions to the range later this year will be a new ‘Carve Board’ and several new
designs of Longboards to complement the existing range.
Treasure Trove links up with Diamant
Treasure Trove Toys is expanding its UK activities with a joint initiative with 40 year old Toy manufacturer, Diamant Toys – well known for its worldwide AMAV brand.
Diamant has invested
capital into Treasure Trove to further strengthen the company’s resources and invest in future business growth. Treasure Trove will benefit from the success Diamant Toys enjoys in Europe, North America, Australia and elsewhere. The Treasure Trove sales operation has been enhanced under the new management structure. Treasure Trove’s MD, Robin
Bennett said: “This is such an important development for Treasure Trove. We have a great UK team lead by Liz Nield, selling leading brands like Breyer, Orb’s Sticky Mosaics, Quercetti, Safari, Didicar and Scrunch Products. We now have additional financial and organisational resource plus the addition of a fantastic range of product lines new to the UK. Diamant Toys manufacture in Israel to CE Safety Requirements, giving our customers the benefits of shorter supply lead times and no import duties.” Edward Wagman, who is heading Diamant Toys’ European
operation, added: “Throughout the last 20 years we have had great success in Europe supplying our Arts & Crafts, Magic and Fun Bricks construction sets to leading retailers. It is our intention to reach UK consumers by applying a similar strategy and through Treasure Trove’s logistical and marketing facilities here, UK retailers can also place direct FOB orders as well as having domestic supply.”
08 Toyworld
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