Construction
Hasbro Hasbro’s Kre-O brand was launched to coincide with
the latest Transformers movie: Dark of the Moon and is designed for builders ages 6 and up. “Consumers have been asking for something new in the construction category,” said a spokesperson for the brand. “With the introduction of Kre-O Transformers we are delivering terrifi c innovation and giving fans the opportunity to build and interact with iconic characters like Optimus Prime and Bumblebee plus other Transformers robots and vehicles.”
Each Kre-O set features two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot. Packed with play, most sets also come complete with themed accessories, which help enhance builders’ adventures and offer a multitude of play scenarios.
With twelve different sets to choose from, kids can make their very own Bumblebee, Starscream or Optimus Prime in both versions. Two sets of instructions are included in every set.
Using high quality moulded bricks and special ball joints for articulation. Kre-O toys also feature panels and other special parts for extra realism. Hasbro plans to extend Kre-O building sets into other licences, which are expected to include well-known fi lm characters like Iron Man. Mini fi gures are also likely to be part of the line-up. Kre-O bricks are alsocompatible with other major brick-based construction
sets on the market. T: 0208 569 1234 W:
www.hasbro.com
Flair
Geomag Kids brings brand extensions for the autumn - a combination of sets at different price points featuring new rods that are now 58cm long and with piece counts of 22, 44, 66 and the mega 88 piece set. Geomag Panel sets include magnetic rods, chrome spheres and triangular or square panels adding colour, depth and solidity to the construction. New for autumn is the 114 piece set and Glow in the Dark sets: Scary and Space. Geomag Wheels combines construction and vehicles and the hero line has to be the 100 piece Monster Truck Twin Set, which create two completely interchangeable big wheeled trucks that can race and perform stunts on the ramps provided. Alternatively the 62 piece Hot Rods sets and smaller Drag Racer and Sports Car add to the four-wheeled fun. Geomag joined the Flair portfolio earlier this year and is fully supported with heavyweight TV throughout autumn and
attractive POS options. T: 0208 643 0320 W: www.fl
airplc.co.uk
104 Toyworld
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