Wheeled Toys
Famosa Spain’s
largest toy manufacturer has unveiled an impressive line up of wheeled toys for the seasons ahead including ride-ons, quads and push- alongs. Licensed product is a big part
of the Famosa line up with Cars 2 proving to be particularly successful going forward into spring/summer 2012. One of Famosa’s most popular toys of recent years is the Dareway: A trendy ride-on toy that complements Famosa’s other ride-ons such as the
Motofeber bike and 3-wheel Triciclo. T: 01623 237 433
John Crane Limited The new Tidlo Collection by John Crane Ltd has been designed
to satisfy kids’ wanderlust and provide wheeled toys for active play.
The My First Scooter in red and the My First Motorbike comes in high gloss paint with excellent detailing, whilst the easy grip handlebars and pneumatic tyres ensure a safe and comfortable ride. For girls, the Lemon Scooter will provide a retro feel. The Tidlo Collection is fully merchandisable by retailers and is designed to create a ‘wow’ factor in-store. Retailers can request free point of sale with orders to help actively merchandise their new Tidlo section. Latest research has led to the development of an at-a- glance age range symbol and category so retailers can display the Tidlo range effectively in learning related sections and consumers can make an informed purchase. Plus the developmental icons on each toy are an added bonus to consumers who can be confi dent in a product’s play and learning value. The Tidlo Collection will be backed by PR and marketing campaign including consumer advertising and promotions via a
number of social media strategies. W:
www.john-crane.co.uk T: 01604 774949
90 Toyworld
H Grossman My First Scooter from H Grossman is an pre-school scooter for
toddlers aged two years+ where they can start off with four wheels and once they have gained confi dence, one of the front wheels can be removed to turn it into a three-wheeler. When they are fi nally ready, one of the rear wheels can then be removed so they have their own ‘grown up’ machine. My First Scooter is available in either pink or blue and has co-ordinating soft grab hand grips. The removal of the wheels is very simple
and a small tool kit is included with detailed easy to follow instructions. It can also be folded down when not in use for easy storage. My First Scooter was recently given a Gold Award by the Bizziebaby parenting website. For safety on wheeled toys, Ozbozz has launched the Raskullz range of safety helmets. Fun and funky, the helmets offer protection during play and as they look so good, there will no problem getting the kids to wear their safety gear.
There are lots of different designs available including a Shark, Mohican, Ladybug and Unicorn, each available in a variety of colourways.
T: 0141 613 2525 W:
www.ozbozz.co.uk
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