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Wheeled Toys


Kids@Play Kids@Play’s new 6v Dalek ride-in for children aged 3 to


6 years continues to draw appreciative media attention. The product video has had over 250,000 unique views on YouTube and Kids@Play is currently in talks with a leading TV Company to film a flashmob of Dalek invasion at a Shopping Malls The 6v rechargeable ride-in features a unique 360 steering, flashing lights and 10 authentic Dalek sounds. Kids@Play says it is just the first in a new range of


character battery powered ride-in vehicles. To date the company’s most popular products are the 6v Police Patrol Bike with flashing siren and sounds and the rugged 6v Superquad. Kids@Play’s customer support hotline has also been enhanced by the launch of a website where consumers can log on and order replacement batteries and chargers while retailers can view their drop ship


requirements. T: 01291 635551 W: www.kids-at-play.com


HTI HTI’s Hello Kitty wheeled range has


been designed with the eye-catching ‘candy stripe’ style guide, strong design elements and iconography associated with this iconic hot property. The range includes 10”, 12” and 14” bikes, skateboards, scooters, quad and inline skates, a pogo stick plus helmet and protection. For spring/summer 2012, HTI will


introduce the Kitty-themed V-Flex Scooter for ages 7 years and over. With twin moulded foot decks to provide maximum traction, riders simply move their body from side to side for drifting movement. The V-Flex Scooter features 145mm PU wheels for long lasting action, a lightweight frame for easy transportation, a front brake and folds for easy storage. It is also available in Cool Britannia and EVO brands. HTI’s TINK wheeled range


targets older age girls aged 5 years+, tween and young adults and sports an edgier, more fashion orientated executionwith a striking pink, purple and black colour palette and ‘Tink-with-attitude’ poses. For younger Fairies fans, HTI’s Disney Fairies range includes in-line skates, a micro scooter, 3 wheel scooter and 12” and 14” bikes, both with cute, detachable zip-up bags. HTI also supplies Barbie inline skates and quad skates. For boys there is the Toy Story wheeled range featuring Buzz,


Woody and other members of the Toy Story gang. The fantastic Folding Scooter features light-up wheels that flash as you scoot along and a cool lenticular footplate, providing two fun Toy Story images in one. New for SS12, HTI is the ‘Move n Groove 3 wheel scooter’ available in EVO, Cool Britannia, Chuggington and Hello Kitty brands. With two wheels at the front and one at the back, the innovative steering system of this new style scooter helps develop balance and coordination skills as well as providing a fun new scooting experience. Club Penguin, Phineas & Ferb and the Spectacular Spider-Man also feature in HTi’s wheeled ranges.


T: 01253 778888 W: www.htigroup.co.uk


Toyworld 87


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