The Team... John Baulch
Publisher
john@toyworldmag.co.uk 01442 840 304 07932 651 207
Lewis Eckett Editor
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Graeme Thomas Production Manager
graeme@toyworldmag.co.uk 01442 840 306 07792 889 919
Anita Baulch Circulation
anita@toyworldmag.co.uk 01923 711 439
Contributors
Ali Mafi , Peter Jenkinson, Jo Nicholson, Simon Poole
Special thanks to Kirsty and the team at mi-comms for PR advice and assistance.
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49
CONTENTS September 2011 volume 1 issue 1 Features
22 Retail Profi le David Middleton is a rarity in the UK toy industry: He’s a retailer under the age of 35.
24 Indie Viewpoint Jo Nicholson of Little Nut Tree Toys issues a rallying call to independent retailers .
Regulars 05
06 News 18
20 27 37
From the publisher Marketing World
Independent Survey Licensing World Fresh!
108 World News 114
Allegedly
34 Face to Face Chris Isitt of Rubies Masquerade gives us the low down on the dress-up specialist.
51 Viewpoint Ali Mafi , Peter Jenkinson and Simon Poole give their take on the toy industry.
54 Face to Face Geoff Walker, MD of Mattel UK talks exclusively to Toy World.
58 Games & Puzzles Sales of traditional games and puzzles look set to remain strong as consumers rediscover the fun of shared play.
80 Wheeled Toys Why wheeled toys like ride-ons, scooters, bikes and push-alongs can add valuable sales for retailers.
92 Construction One of the Toy trade’s power categories, Construction continues to forge ahead.
106 DKL Latest developments from DKL.
110 MediaCom Media buyer, Rachel Crosby, looks back at how TV has infl uenced the toy industry over the last 13 years.
104
Takeover Pillow Pets by
Mookie Toys
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