Click Distribution Netherlands based company Glow Europe has launched a new toy product in the UK called Bumpeez, which it is tipping to become the next big playground craze. Founded 25 years ago, Glow Europe is a market leader in the field of promotional loyalty programmes in Europe and has built up a wealth of knowledge about licensed product campaigns and retail markets, having worked with major brands such as Gogo’s Crazy Bones, Disney and Littlest Pet Shop. Since inception, Glow Europe has produced over 200 million collectible toys for successful loyalty programmes on behalf of retailers and major FMCG clients such as Carrefour, Unilever, Coca Cola, Nestlé, AS Watson, AHOLD and C1000. Glow Europe chief, Jeroen Menting says: “We’re
incredibly excited to be launching our product in the UK and we’re putting all our efforts into creating a playground phenomenon.” Aimed at boys and girls 5-11 years old, a Bumpee
is a collectible toy consisting of two parts: a circular chip, featuring 100 individual character designs, which is encased in a brightly coloured, removable silicon ring that comes in a variety of different shapes, colours and sizes. When the chip is placed in the ring, Bumpeez can be bounced and used to play games. Each chip has an individual value so can be traded amongst friends. There are also premium Bumpeez for kids to collect including a silver glitter chip in a black silicon ring, a swirl silicon ring and a Golden Bumpee which is the most rare. Golden Bumpeez contain a unique code, which is redeemed for a prize. Priced at £1.99 a pack, Bumpeez are geared as a pocket money purchase for parents and kids and priced to become an impulse till purchase. UK based distribution partner Click Distribution is on board to distribute Bumpeez to toy trades, newsagents and grocers across the country and the launch of Bumpeez will include national television advertising, print advertising, online marketing and magazine covermounts. Mark Hillier, Director of Click Distribution added: “This is one of the most exciting launches for the past few years. The product is superb, tactile and eminently collectible- children of all ages are going to love it!” T: 01604 877888 W:
www.clickdistributionuk.com
46 Toyworld
Playmobil
Playmobil, has announced the launch of Fi?ures, a range of individual Playmobil characters aimed at the pocket money market. The German company will launch two assortments of 12 figures, one for girls and one for boys, with each figure individually packaged and priced at just £1.99. Playmobil Fi?ures is centred on three key features: assembly, collectability and
interchanging components. As a result of significant investment in molding technology, the new range will allow children to assemble their figures, take them apart or mix and match body parts and accessories to create a brand new character of their own design. A core element of the product is surprise, for this reason the ‘g’ in figures is replaced with a ‘?’ to illustrate that the content of each packet is a mystery. The packaging for male and female characters differ in colour and children looking to collect the full set can swap characters with their friends or siblings. Boys and girls will also be able to play with and collect individual characters without
parents having to buy a whole playset, and as all Playmobil characters are built to identical dimensions, children can use their Fi?gures in existing ranges. Jamie Dickinson, Marketing Manager for Playmobil commented: “The figure is at the
heart of every toy Playmobil makes. It was the first Playmobil product designed, so it’s a natural progression that the figure has its own dedicated range with an exciting twist.” “We are strong believers that creative and imaginative play has a positive impact on a
child’s development. What’s more creative than giving children the opportunity to invent their own characters and stories.” Each series will have a hero item. In the boys series,
there will be a knight in a special blue shiny armour. In the girls series, there will be a princess with a gemstone dress.
The figures will be packed in glossy foil bags
containing an unassembled figure, and an insert with assembly information and showing all 12 Fi?ures in the series. The new range will be supported by advertising, including a share of 150 TVRs running until September 3rd. T: 01268 548111 W:
www.playmobil.co.uk
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