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APC announces channel partners to drive data centre software sales
Paul Tyrer: “When IT inventory was smaller and power and cooling requirements lower, spreadsheets represented a low cost and relatively effective solution. But the complexity of today’s facilities allows no margin for error and the need to utilise all resources responsibly requires applications of an altogether higher order.”
A
PC by Schneider Electric has announced six partners that will comprise its official
channel to provide specialised consultancy and implementation services for the company’s InfraStruxure Management Software portfolio. The portfolio provides an open and vendor- neutral management platform for data centre physical infrastructure and integrates with power, building and enterprise software to provide an end-to-end view of energy use and cost. The announcement coincides with the recent establishment of a data centre software business unit within Schneider Electric.
The partners accredited for software services are: Comtec, Keysource, Lima Networks, on365, RMD and Workspace Technology. Paul Tyrer, Regional VP for APC by Schneider Electric UK and Ireland, said: “All of these companies bring together great knowledge of our products and solutions with an incisive understanding of the needs of data centre customers. They each bring unique competencies and specialised services to the table to build long-term value for their customers and for their own businesses.”
44 IT RESELLER – MARCH 2011
www.itrportal.com Added value
Tyrer continued: “APC’s channel partners already deliver considerable added value to our customers for APC InfraStruxure data centre physical infrastructure, which includes
power and cooling equipment, racks and security. The software component of data centre management is increasingly important not just in managing the complexity of the system, but also in ensuring that utilisation of all capacities – power, cooling and space – is maximised.”
Tyrer added that since the announcement of the EU Code of Conduct for Data Centres in 2008, APC has experienced a growing demand amongst data centre managers and customers for better management software than the makeshift tools being used. “When IT inventory was smaller and power and cooling requirements lower, spreadsheets represented a low cost and relatively effective solution,” he said. “But the complexity of today’s facilities allows no margin
for error and the need to utilise all resources responsibly requires applications of an altogether higher order.”
Andy Lawrence of data centre analyst 451 Group commented: “Data centres are consuming more power, at higher average rates, as they become denser and larger and do more work. Energy- saving technologies, therefore, can potentially save very significant sums on an annual, repeating basis, especially when applied in large, inefficiently run data centres. For example, a small-to-average-sized 1MW US data centre that uses management software to reduce energy consumption by 10 per cent will save $87,600 per year, or $438,000 over five years. A European data centre may save $650,000 over five years because
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